COM 159 Audience Analysis Worksheet PDF

Preview

Summary

A fun assignment that college students can benefit from....

Description

COM 159: Basic Presentation Skills Audience Analysis Worksheet Scenario A month ago, a child was missing for hours. Although the 6-year-old was found unharmed, the case received much attention. The case was highly publicized and news agencies across the country tracked the developments. Now, concerned parents are working with police and civic groups to ensure that their children know how to avoid possible dangers. Assume that you are a member of a community group focused on educating adults and young children. You have been asked to speak to two audiences—a group of children at an elementary school and a group of concerned parents at a community center. Your topic is how children can be safe at play and on the way to and from school. Directions Fill out the following information for each audience described in the scenario. For some categories, speculation may be required. 

The audience (adults or children):



The speaking situation o Location: o Day of the week and time of day: o Size of the audience:



Demographics o Audience age range: o Gender: o Socioeconomic status: o Race and ethnicity: o Religious affiliations or beliefs: o Probable political positions: o Diversity within the audience:



Prior knowledge or exposure o Sensitivities toward the topic: o Attitude toward content: o How (or if) content should be modified for this audience:



Audience disposition o Hostile: o Sympathetic: o Neutral:

Summary What aspects of each audience might make your presentation more likely to be effective? What aspects of each audience might make the presentation difficult? How can the speaker be proactive while eliminating potential issues with both audiences?

©2012 by Western International University

1

01/25/12...