COMM 2200-001 Quiz Topics PDF

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Summary

Radio & TV Industries (2200) with Dr. Peck at William Paterson University - Quiz Review and Topics...

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Daypart - different time periods for programming OTT - over the top programming directly on the internet (such as a streaming service) Affiliate - broadcaster is owned by a company rather than the network O&O Station - broadcaster is owned by the network Syndication - programming that is either: ● created for a network that is now being made available to other media ● programming that was created in order to be distributed directly to media outlets. With syndicated programming, it is the rights to show the programming for specific periods of time in specific markets that are being sold. The ownership of the show remains with the syndicator. In this sense, when a media outlet "buys" a syndicated program from a syndicator, it is really leasing the rights. Original Programs - content that is developed for streaming via digital platforms as an alternative to traditional television Branding - a product’s image in the marketplace Multicasting - when stations broadcast different definitions of their main channel (HD and SD)...