Corporate Culture in Vietcombank, Ngo Quyen Branch DOC

Title	Corporate Culture in Vietcombank, Ngo Quyen Branch
Author	Thu Nguyen
Pages	1
File Size	515.5 KB
File Type	DOC
Total Downloads	81
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Summary

Table of Contents ACKNOWLEDGEMENT................................................................................2 LIST OF FIGURES AND TABLES...................................................................3 INTRODUCTION.................................................................................

Description

Table of Contents ACKNOWLEDGEMENT............................................................................................................................2 INTRODUCTION.....................................................................................................................................4 1 RATIONALE................................................................................................................................................4 2 OBJECTIVES................................................................................................................................................4 3 RESEARCH QUESTIONS.................................................................................................................................5 4 SCOPE OF STUDY.........................................................................................................................................5 5 METHODOLOGY..........................................................................................................................................5 6 STRUCTURE OF THE REPORT..........................................................................................................................5 CHAPTER 1: THEORETICAL BACKGROUND TO CORPORATE CULTURE.......................................................7 1.1 DEFINITION OF CULTURE AND CORPORATE CULTURE.......................................................................................7 1.1.1 Definiti to Culture.......................................................................................................................7 1.1.2 Definiti to Ctrptrate Culture.....................................................................................................8 1.2 LEVELS OF CORPORATE CULTURE.................................................................................................................9 1.2.1 Observable Arioaats......................................................................................................................9 1.2.2 Esptused Belneos aid Values........................................................................................................10 1.2.3 Uiderlynig Assumpitis..............................................................................................................10 1.3 GUIDELINE IN BUILDING STRONG CORPORATE CULTURE..................................................................................11 1.4 THE IMPACT OF CORPORATE CULTURE ON THE DEVELOPMENT OF A COMPANY..................................................13 CHAPTER 2: AN ANALYSIS OF CORPORATE CULTURE IN VIETCOMBANK, NGO QUYEN BRANCH.............17 2.1 AN OVERVIEW OF VIETCOMBANK - NGO QUYEN BRANCH.............................................................................17 2.1.1 Ai Overvnew to Vnetatmbaik......................................................................................................17 2.1.2 Ai Overvnew to Vnetatmbaik - Ngt Quyei Braiah.....................................................................23 2.2 COPORATE CULTURE IN NGO QUYEN BRANCH: AN APPLICATION OF SCHEIN'S THEORY........................................24 2.2.1 Arioaat Level aid nts Mainoestaiti............................................................................................24 2.2.2 Esptused Belneos aid Values........................................................................................................28 2.2.3 Basna Uiderlynig Assumpitis.....................................................................................................30 2.3 AN EVALUATION OF CORPORATE CULTURE IN VIETCOMBANK NGO QUYEN BRANCH...........................................31 2.3.1 Aahnevemeits...............................................................................................................................31 2.3.2 Lnmntaitis aid reastis...............................................................................................................32 CHAPTER 3: RECOMMENDATIONS TO FURTHER PROMOTE CORPORATE CULTURE IN VIETCOMBANK, NGO QUYEN BRANCH...........................................................................................................................33 3.1 VIETCOMBANK'S FUTURE PLANS...............................................................................................................33 3.2 LESSONS FROM OTHER ENTERPRISES...........................................................................................................35 3.2.1 The FPT Ctrptraiti....................................................................................................................35 3.2.2 The Gtldmai Saahs Grtup, Iia....................................................................................................35 3.3 RECOMMENDATIONS TO FURTHER PROMOTE CORPORATE CULTURE IN VIETCOMBANK - NGO QUYEN BRANCH.........36 3.2.1 Leadershnp style...........................................................................................................................36 3.2.2 Faanlnty reitvaiti.......................................................................................................................36 3.2.3 Iitramural magaznie...................................................................................................................37 CONCLUSION.......................................................................................................................................38 REFERENCES.........................................................................................................................................39...