Cross Functional Essay PDF

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Cross functional teams are groups consisting of people from different functional areas of the company...

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The relationships and interdependencies between marketing and other functional areas Abstract Marketing is broader than just selling; it not a limited activity to any department in the organization. It involves the whole business structure even from customers' view. Therefore, responsibility and concern related to marketing are influenced or influential to all areas of the organization. Introduction Marketing describes the activities that an enterprise undertakes to enhance the selling of its product or service. Marketing involves product, price, promotion, and place. The product explains the commodity or service being sold; price is the selling value. Promotion is the organization's approach to make a product or service being known by the target market. Finally, the place explains the target market and period for a specific business. The Thieving of a given company is dependent on satisfying target market needs and wants. Although specific departments carry on marketing activities, marketing must concern the entire organization. Other functional areas of an enterprise play a crucial role in developing an effective marketing plan. Production / Operations The marketing department is closely related to the production department to ensure a link between customer preferences and the product being produced. Micu et al. (2012) noted that the interdependency between production and marketing is more prominent in developing new products and services. The marketing department interacts with customers; hence it obtains

information on how goods or services should be framed to satisfying customer needs and preferences. This information is then utilized by production by carrying out research and development to fit specifications lied down by the clients. The market data helps the operations unit to establish the number of products to be produced. Operations and marketing management require to agree on how soon the product will be created and ensure proper quality control standards are adhered to (Feng et al., 208) Human Resources Human resource management is the department head of employee hiring, firing, and management. The marketing department should be close enough with human resource management to ensure the right talents are hired in the organization for marketing operations. Staff with the appropriate level of skills will ensure that a new product's research and development are done effectively. According to Micu et al. (2012), proper talents will ensure production targets are met and create a competent sales team. Human resource also helps marketing activities by training recruits and existing employees on required effective marketing techniques. Finance Various marketing activities, like distribution, research, and promotion, require finances. According to Chandra et al. (2019), finances for the organization are managed by the finance department. Finance departments have mandated a task to ensure that all departments are operating within their required financial capabilities. They provide the organization runs on the planned budgets. While marketing is concerned with large market share and sales, the finance department concentrates on cash flow and, as soon as possible, paying back investments.

Therefore, the marketing department should contact finance management to have an adequate budget that meets its operations cost.

Procurement Procurement is the department responsible for availing raw materials, one of the most crucial functions in a business operation. Marketing research gives information about customer acceptance of certain products hence helping efficient procurement activities (Micu et al., 2012). On the other hand, procurement research aims to discover new material and supply sources that are cheaper and more efficient for producing the product. In developing a new product, the marketing team and procurement team should work together to establish a plan for supply and production activities. Research and Development (R&D) R&D is concerned with coming up with new technologies that better service and product quality or improve the process of doing business. Micu et al. (2012) noted that R&D and marketing are closely interdependent in an effort to develop a new product or operating procedure. R&D helps marketing conduct research as per scientific standards and give a real data analysis to establish product with the target market's most desired features. The tie between the two can help an organization to access and resolve the client's complaints and needs. Conclusion Marketing entails all activities organization undertakes to promote sales of its products and services. The core activity of marketing is to identify a product or service that is ideal for

targeting the market in order to attract their attention. However, marketing has a robust interface with other business functions in a given organization. Other departments play a fundamental role in developing a business plan, accommodating marketing, and other organization activities. A business plan incorporates marketing with production, human resource management, R&D, objectives, finance, and procurement. The finance department helps marketing time create an appropriate budget and monitor the usage of organization funds. Developing a new product requires a close relation between producers and marketers for efficiency purposes. Procurement is more knowledgeable on the right sourcing of cheaper or efficient inputs. Finally, human resource ensures the whole team has the right talents for better results. This includes providing the marketing team is loaded with staff with appropriate skills level.

References Chandra, P., Mahadevan, B., Srinivasan, P. T., & Raghavan, (2019) U. S. conceptual & empirical research papers, pertaining to functional areas of management such as Marketing, Finance, Human Resources, Information Technology, Operations Strategy and General Management. The Journal brings out, from time to time the speeches of distinguished scholars under "The Lecture Series" section. The Journal carries out the review of books. Feng, T., Huang, Y., & Avgerinos, E. (2018). When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity. Industrial Marketing Management, 75, 218-231. Micu, D., Ifrim, L., Daraban, C., & Purdescu, C. (2012). Cross-functional linkages between marketing and the other business functions in an industrial organization. UPB Science. Bulletin, Series D, 74(3), 1454-2358....