CTCS 191 WEEK 5 - Week 5 Notes - CTCS 191 PDF

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Week 5 Notes - CTCS 191...

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CTCS 191: Intro to Television and Video w/Aniko Imre Lecture 5: September 19, 2018 Public Service Television 

What is Public TV? o State-supported, often publicly owned, long monopoly of service provision o Non-profit o Education ethos, normative programming, often emphasizing nation and high cultural values o No “pure form” — constantly haunted by ghosts of the poplar, commercial, American (Bourdon)

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Public Service Broadcasting in the USA o Hilmes o Corporation for Public Broadcasting (CPB) 

1967

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By congress

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Partially funded by federal government

o PBS began in 1969. NPR and PBS members stations (354) are partially funded by CPB o CPB has 9 board members, selected by president for 6-year terms 

PBS (Hilmes) o Funding for public TV: “the PBC model has gone viral in myriad ways across the digital media universe and may well provide the model or future development, as commercial tv faces declining advertising revenues and alternatives remain scattered and decentralized.

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Regulation in the EU

2 o From “positive” socio-cultural integration, which favors correcting the market and protecting national cultures and small economies 

Towards “negative” integration, which favors neoliberal deregulation, unhindered competition among market forces, technological goals

o From a common European audiovisual space of shared tv programs, closer relations among nations, awareness of European heritage (1984 green paper) 

To the “digital single market” strategy (2007)

o From creating a single EU identity to preserving existing cultural diversity in terms of nations o Two tier system of regulation 

The Future of Public Service Media? o 1. Educational, community making reality competition 

Ex: The Great British Bake Off (2010, BBC 1, BBC 2, Channel 4)

o 2. Historical drama produced by public broadcasters 

Ex: Cuéntame cómo pasó (“tell me how it happened”/Remember when) 

Visitng the past

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Personal appeal

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Addressing a familiar you in the theme song

o 3. HBO-type quality drama 

Cooperation with PSBs, festivals, art, and documentary film production and distribution

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Move towards local originals with transnational aesthetic and themes (ex: Umbre/Shadows, influenced by Nordic noir and Romanian new wave)

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Capitalizing on convergence between HBO brand of “original quality” and PSB quality

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Taking advantage of EU’s dual regulation, favoring nonlinear, OTT services

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Unfettered by censorship in semi-authoritarian countries 

Ex: Mammon (Norway)

o Eurovision 

Donatan and Cleo: “We Are Slavic”

o Screenings: Eurovision, An American Family (Producer Craig Gilbert, PBS, 1973), American Family (dir. Gregory Nava, 2002, PBS), Cinema Verite (2011, HBO), The Great British Bake Off Season 1, Episode 4 ("Desserts") (Channel 4, available on Netflix)...