CYB102 - Introduction to Media & Entertainment Industry PDF

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Trailer/Formula: sets up expectations between audience & the producer-> Reach the audience successfullye: News, MV, podcastTrailer/Formular/StructureThursday, March 4, 2021 8:50 AM Media & entertainment content is everywhere We have established elaborate rituals (the way we ac...

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Trailer/Formular/Structure Thursday, March 4, 2021

8:50 AM

Trailer/Formula: sets up expectations between audience & the producer -> Reach the audience successfully e.g: News, MV, podcast

Understanding Media & Entertainments Monday, March 1, 2021

2:17 PM

- Media & entertainment content is everywhere - We have established elaborate rituals (the way we access, how, when, where, why) of media use

Significant factors influencing change: - Globalization: access content from other places - Digitization: change the way we produce, distribute & access content e.g: Zoom teaching & studying

How to analyze Media & Entertainment Monday, March 1, 2021

2:17 PM

• Mandates: the purpose of a company/organization or the objectives they have • Economics: the funding of content (gov, commercial purposes, the audience, etc) e.g: How Disney (a huge cooperation) produce their content is different from how a small studio does

Legacy media: Media industries, including newspaper, radio, television, cinema, broadcasting & music that existed prior to the widespread adaptation of digital technologies & the internet

Industrialization of creativity

Circumscribed agency: The assumption that the choices made aren't wholly our own, but neither are they imposed on (taken advantage of) us by outside forces

Demonstration 1: Industrialization of Jaws

Auteur: a director that has a distinctive signature with particular traits in his films Marketing of the film: put ads in newspaper

Why it succeeded: It succeeded as a film formular which led to a sprache (body of words, and set of methods of combining them) of shark-related films

Demonstration 2: Industrialization of The Meg

Difference from Jaws: - In poster: Bigger shark, More people - Audience expectation: dont want to see Jaws again -> Smth bigger & better with more twist and turns - Marketing of the film: no ads on newspaper -> market on social media, youtube, etc -> Mitigate risk: reducing risk of loss from the occurrence of any undesirable event. This is an important element co any insurance business so as to avoid unnecessary losses...