Digital marketing plan PDF

Preview

Summary

Download Digital marketing plan PDF

Description

Executive Summary A digital marketing plan is a crucial element when carrying out a digital marketing strategy. A digital marketing strategy focuses on the long-term goals while a digital marketing plan outlines crucial methods delegated to complete the strategy. The Den has a digital marketing strategy of two to three years while using digital marketing plan to achieve the goals of the strategy. The Dens digital marketing strategy is a live document that has tactics added frequently but they must fit with the objectives of the overall strategy. The Dens digital marketing strategy will focus on the market, competition, important information for certain audience and pricing.

Situation analysis. The Den is a small surf shop set up in Waterford in 2019. The Den provides quality wetsuits, body-boards and other accessories for water activities. The Den have recently established an online shop allowing customers to look at stock in the shop and purchase if they wish so. The Dens value proposition mostly focus on three key points. The product quality, service philosophy and in store ambiance. Firstly, the quality of the wet-suits alone. The aero lining wet-suits are perfectly suited for the chill of the Irish sea waters. The wet-suits are the number one seller to customers as the customers love this feature. Secondly service philosophy, The Den offers an excellent instore or online customer service. The staff love interacting with customers as they share a passion for water sports. The final key point is in store ambiance. The Den offers customers a sense of third place, somewhere besides work and home. The Den encourage water activities as it relieves stress and can boost mental health as exercise releases endorphins. The Den differs from competitors as it offers not just water sport equipment but also water sport lessons. With every fifth lesson, customers get their sixth free. If they recommend a friend, they both get ten percent off. The products are made locally which has a knock-on effect economically to local communities. The Den guarantee that all products eco-friendly. On the bottom of each page there are four social media buttons allowing the consumer to share to the social media page of their choice. The Den have a facebook page of their own. On the facebook page The Den shares on sale items and any up to date information they feel necessary for consumers.

Audience Who are the den trying to reach 20+ The Dens audience is...