Discussion 2 Bus Strat PDF

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Microsoft's vision statement is "to help people and businesses throughout the world realize their full potential." Microsoft's vision for their company is to create products that people and businesses can use that will help them to excel more than they could without these products. Their mission statement is "to empower every person and every organization on the planet to achieve more." Microsoft’s mission is to inspire their target market, which includes all people and all businesses, to do and be more by using their products. As you can see, both their vision and mission statements are similar. These statements are a useful way to motivate employees because the common themes with both are achievement and empowerment. Employees can feel inspired by these statements, and work to accomplish the goals that Microsoft has set for their company as explained in their vision and mission statements. These statements also provide a strategic direction, though I think they could be improved in this aspect. One can read these and have a good idea of what Microsoft is about, even though the mission statement is vague. I do believe their vision statement is a good representation of what they would like to achieve, but their mission statement could include how Microsoft will achieve the future they have planned for the company as stated in the vision statement. Including their products in the mission statement would be beneficial because it would aid in understanding how their technologies would help people and businesses to achieve their full potential. Sources: About. Microsoft. (n.d.). https://www.microsoft.com/en-us/about (Links to an external site.) Gregory, L. (2019, February 24). Microsoft's Mission Statement & Vision Statement (An Analysis). Panmore Institute. http://panmore.com/microsoftcorporation-vision-statement-mission-statement-analysis (Links to an external site.). Pratap, A. (2016, December 30). Microsoft vision, mission and values. Notesmatic. https://notesmatic.com/microsoft-vision-mission-andvalues/ (Links to an external site.). LinkedIn’s vision statement is to “create economic opportunity for every member of the global workforce.” Their vision is that all people looking for employment have the opportunity to be in the workforce. LinkedIn’s mission statement is “the mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.” Their mission is that professionals around the world use their platform to connect with each other for ultimate productivity and success. LinkedIn’s vision statement encourages employees to take the necessary actions that will grow this company and take the company closer to achieving their goal of giving opportunities to every individual in the search for work. Both the vision and mission statements provide a strong strategic direction by LinkedIn having a

future destination in mind as stated in the vision and reaching this by connecting individuals through their platform. Sources: About LinkedIn. LinkedIn. (n.d.). https://about.linkedin.com/ (Links to an external site.). LinkedIn Mission and Vision Statement Analysis. Mission Statement. (n.d.). https://mission-statement.com/linkedin/ (Links to an external site.). Pratap, A. (2018, February 8). Mission and Vision of Linked In: An Analysis. Notesmatic. https://notesmatic.com/mission-vision-linked-analysis/ ( Links to an external site.)....