Discussion forum 2 - Describe the four major emphasis strategies discussed in Chapter 2 that are PDF

Title Discussion forum 2 - Describe the four major emphasis strategies discussed in Chapter 2 that are
Author Okechukwu Obiano
Course Business Communications
Institution University of the People
Pages 2
File Size 57 KB
File Type PDF
Total Downloads 39
Total Views 152

Summary

Describe the four major emphasis strategies discussed in Chapter 2 that are used to enhance verbal communication. Is there one in particular that you believe is most effective? Is there one in particular that you have used in the past that successfully enhanced the message you were trying to deliver...


Description

Your audience needs to understand clearly the message you want to send to them. “One key to communication is capturing and holding the audience’s attention” (McLean, 2010, pg 65). It will be awful after spending hours with your audience passing a message, yet they have no idea of what you are saying. “No one likes to be bored, and no communicator likes to send boring messages. To keep your communications dynamic and interesting, it often helps to use specific strategies for emphasis” (McLean, 2010, pg 65). Four emphasis strategies: Visual Communication In this type of communication, the communicator does not pass the verbal messages alone. He/she uses pictures in line with the verbal content. In most business conferences, religious conferences, and some schools make use of visual communication in other to pass a clear message to the audience. Signposts Signpost is a technique that makes speech fluent. “Audience members have short attention spans and as a public speaker, you need to work hard to continually capture their attention” (Ryan,2013). When speaking to your audience, it is important to let them know when you want to change the topic, when you want to go into details, when you are summarizing etcetera. Internal Summaries and Foreshadowing This strategy of communication helps to keep ideas well organized. You keep your audience in line as you analyze your message one step at a time. This will help them keep proper track as the message goes on. Repetition Most speakers like to repeat what they have said, in other for the audience to remember what has been said. Repetition should be done skillfully for it not to look as if the speaker lacks more words to explain his/her message. The main aim of repetition is for your audience to retain it in their memory. I believe that repetition is more effective. Just like today, I was invited to a high school to speak on the topic “what it takes to be a successful student.” As I speak I made sure the students were following and I had to repeat most of the important points I gave them during the seminar. After the end of the seminar, one of the teachers asked the students questions in line with what I have said so far, and all the questions were answered by them as a result of my repetition which made it possible for them to retain my points in their memory. As of today, I have made use of repetition as a strategy in communication. But in the past, I have made use of visual communication, in line with the verbal content of my message which gave my audience a clear understanding of what I was saying. Though it was not in the business sector but in a Church setting. Word count 443

Reference: McLean, S. (2010). Business Communication for Success. Retrieved from https://my.uopeople.edu/pluginfile.php/641076/mod_page/content/15/ENGL1103Textbo okBusComForSuccess.pdf

Ryan. (December 26, 2013). What is a signpost in a public speaking? 9 Examples. Retrieved from https://publicspeakingpower.com/what-is-a-signpost-in-public-speaking/...


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