DOING BUSINESS IN AMERICA 1 PDF

Preview

Summary

Actividad de 100, completa, subida en tiempo y forma, contestada completamente :)...

Description

VIVIANA PATIÑO DÍAZ AL02822753 DOING BUSINESS IN THE AMERICAS ACTIVITY 1 PROFESSOR: CAMILO STEVE CHUC PAZ DESCRIPTION: Explore franchising as an option to expand a business. OBJECTIVE: To take a look a franchising as a viable at franchising as a viable strategy for a Mexican business trying to reach another national market in the Americas. REQUIREMENTS: - Read the Entrepreneur magazine ranking of the top global franchisers seeking international franchisees. - Research on KidZania. - Word processor, Internet browser.

A vital element of a successful international market-entry strategy is an appropriate fit of skills and capabilities between business partners, and this is specially true for the franchising system. On this regard, every year Entrepreneur magazine publishes a ranking of the top 200 global franchisers seeking international franchisees. 1. Now, go to their website and find the latest ranking available, and then provide a list of the top 20 companies that pursue franchising as a mode of international expansion. From an international business perspective, what are the most common features shared by these 20 companies? -

VID MEXICANA TICKET BOX SALSA PERRONA RUBAL SPORT ROCKETTO PIÑATA2GO PEDACITO DE CIELO MOOTS PALETERÍA ARTESANAL LA LENTERÍA LA FLOR DE CÓRDOBA KOEN HILO DE NUBE GRACIA BOLSOS FOLKLÓRIKA FÉNIX FARMS DELI BARRAS CIELO ABIERTO CAFÉ CHORIZOS DM TOLUCA BANEIN

They all have a business model that has worked very well for them so far, which is why they are where they are.

2. There is a big Mexican company that has been planning to enter the US market for a long time but hesitated and chose to deploy first a franchising program in other regions of the world. We are talking about KidZania. Have you heard about them? Either way, do some research about Kidzania's case and take notes (you can start with these articles published in The Morning News and in The Financial Times). 3. Once you are done with your research, please provide a detailed description of their business model, their international expansion strategy, a list of desirable qualifications in potential franchisees, and the institutional support and training programs typically provided by KidZania (the franchiser). KidZania's business model is a model that, in addition to being educational, allows children to have fun, with a value proposition that has allowed it to position itself in a broad market and interest entrepreneurs in twenty-four franchise countries. KidZania plans to accelerate its international expansion with a new model focused on less crowded cities. With 24 parks already in operation in large cities, the next objective is to disembark in less densely populated localities by launching smaller formats. KIDZANIA has a social support program, a foundation or association, the program is called Probono visits. The Probono visits program aims to provide the opportunity to visit KidZania in its different centers in the country to children in vulnerable situations through foundations and legally constituted associations to sow extraordinary futures and thus improve the world. This program represents 3% of its annual visitors. 4. According to what we have learned in this course so far, answer these questions. A. What would you tell KidZania's CEO about the current business environment in the United States? Explain. It is possible to take the business to the United States, but you have to consider that the area where you are going to set up is of great importance, since a good location will make that we can attract U.S. residents as well as tourists, the income will be higher because we will have local and foreign income. B. Would you recommend KidZania to enter the US market today? Why or why not? And where exactly? Yes, since there are great opportunities and a low rate of competition, since, KIDZANIA could be classified as a lower cost amusement park, like a Recocholis in Mexico, since amusement parks in the U.S. are usually very expensive. It could go into shopping malls, or large venues on major avenues and near high status locations.

C. Are there any special improvements to be implemented before landing in the US or should they just follow their regular franchising strategy? If so, what is there to improve? No, I think their business model is very good, I just think they should adapt prices and services depending on the area where they are located....