Final project part 2 Doing business in the Americas PDF

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Proyecto final parte 2...

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Nombre: Arturo Gómez

Matrícula: 2767716

Jorge Tapia

2772542

Rommel Ruvalcaba

2888212

Nombre del curso: Doing

Nombre del profesor:

Business in the Americas.

Adrián Velázquez Solís Actividad: Final project

Fecha: 08/10/2020

Part 2. Drafting the story Following the advice presented in this article or this other one, in order to re-draft a storyline for the business case you selected in Part 1. Once you have a good grasp of it, try to rewrite the business case in the terms we have reviewed thus far: · · · · · · ·

Business environments. Free-trade agreements in full effect. Clusters and local economies. Elements of the primary, secondary and tertiary sector. Culture, diversity, and demographics. Financial frameworks. Politics and policies

In short, what do you see there and what you do not? Your write-up should be at least three pages long. You will be evaluated based on the thoughtfulness of your story, the relevance of the main points you can make, the chosen characters, the setting, the business strategy, taking into account what we have seen in the course so far about business environments, cultures, and attractive economic poles and industries in the region.

Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica Costa Rica was established as the world´s leading ecotourism destination between the 1970´s and the 2000´s. Costa rica´s effort towards ecotourism began with the establishment of the Cabo Blanco National Reserve in 1963 and with the first national parks in 1971. The trend continued and today, the Costa Rican park system includes more than 70 entities and protects approximately 1,303,492 hectares. In addition, Costa Rica also has the highest density of animal species on earth. This story is about an American in-migrant who realizes that Costa Rica is a very small country but at the same time it has too many resources from which it could make a business. His mission is to make this country internationally recognized by ecotourism and make people from all over the world want to invest there.

Life Changing Flight Once upon a time in the city of Los Ángeles, California, there was a businessman called John Morgan back in the 50s, he was very involved in the tertiary sector of the economy by owning many hotels and touristic attractions. His ambition of making business outside his country inspired him to make several trips around the world, especially in nations with tropical climate. In one of his trips he bought a ticket for Cancun in Mexico, spent two weeks appreciating the tourism that is there. In one of those days, he went to a Costa Rican food restaurant in Playa del Carmen. He was struck by the accent of the waiters in that place, so he decides to talk with them. -John: “Excuse me, do you speak English?”. -María: “Yes, most people speak English here in Cancún”. -John: “Can I ask you where are you from?”. -María: “I'm form Cartago, Costa Rica”.

-John: “Oh nice, I heard that it’s a very beautiful country and that´s why I decided to come and try their food”. -María: “Yes, it is very beautiful and with a lot of potential, but in recent years the economy has fallen and that´s why many people are leaving, right Carlos?”. -Carlos: “Yeah, things have not gone well there”. -John: “It's bad to hear that of such a beautiful place, I would like to go one day and appreciate the situation”. At the next day when he was in the hotel room, an emergency call from his partners woke him up to see each other because they saw a potential business in Colombia and they had to travel as soon as possible, the somewhat annoyed why it was so important to leave immediately and they couldn't wait a few days to see that project, and he already packed his bags to go on the trip that would change his life. He took a flight immediately to Medellin, with one scale in Mexico city. In the middle of the flight, an accident happened with the plane and it had to land of emergency in Alajuela, Costa Rica. Once in Costa Rica the agency offered him a night in one of their hotels in the city as a compensation for the delayed flight, also a tour around San Jose, Costa Rica´s Capital. Taking advantage of the tour, he was amazed with the country and the culture, so he called his partners and convinced them to start the projects they had planned in Colombia, to make them in Costa Rica. John: “Mark, Dave! You won't believe how amazing this place is”. Mark: “Costa Rica? I thought there was nothing interesting in that place”. Dave: “What's amazing about that place?”. John: “The beaches, the people, weather, it has all the resources to make ecotourism here bigger than other countries, I think this should be the place where we can invest and make business” Dave: “Fine, but first we want to take a look to this place and make sure it is better than the projects we have planned in Colombia”. Mark: “You better be right about this place John...” John: “I'm sure I am, you will not regret it, see you in the next days”....