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dollar general assignment...

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Dollar General has sky rocketed over the past year showing a strong end of year performance ranking them 112 out of the 500 companies in the the fortune 500. They have shown to put core customer needs at the center, using unique strategic initiatives and operating priorities. The company which was acquired by KKR, started working on the idea for the new chain PopShelf over two years ago and had no plans to change course even in the mist of the pandemic. In terms of the forecast of the company and how it will be affected by opening a new chain of stores it is likely going to be a strong addition to the upward growth of the company. The new customer based is aimed for higher end customers in contrast to Dollar Tree, towards customers that are less budget minded. This difersifies the customer base that they already have ranging from low income in areas where dollar trees have been historically placed, to Popshelf in higher trafficked suburban areas. While opening the new chain of Popshelf stores, and creating up to 25,000 new jobs, the company also plans on remodeling and recollating more stores. Dollar general proved their ability to grow during the health crisis and cut throat retail industry blowing others out of the water. Based on their past year performance and their attractiveness to investors due to low labor costs, the decision to open up the new chain of stores will seem to increase that attractiveness and continue to drive revenue.

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Started working on idea for new chain 2 years ago, arent changing corse because of the pandemic - Pop shelf

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Will provide over 25,000 new jobs to to new openings of the “Popshelf stores” - Important during this time (corona and new highs for bankruptcy )

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Will bring continued growth to dollar tree (KKR) , already ranked 112 of 500 in fortune 500 - This past year has shown a strong year of performance for the company based on their quarter results - “Core customer at the center of all they do “ - Executed through strategic initiatives and operating prioritites

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In the article it is stated that because their direct imports sourcing exposure is relatively limited, and some vendors even source from other counties, it is hard to tell the impact of the pandemic because there are many unknowns - Do not anticipate a material impact on the upcoming fiscal year in 2020

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New customer base, wil still expanding on the current dollar store chin and ecen

relocating and remodeling stores - “Less budget mind shoppers” -

Cut throat retail industry , have managed to grow even in the mist of the health crisis Labor costs low, attractive to investors

NOT FOX ARTICLE -

For 2020, Dollar General expects to open 1,000 new stores, remodel 1,500 stores and relocate 80 stores, representing nearly 2,600 real estate projects in total, for an average of seven projects per day as the retailer continues to deploy capital in these highreturn investments. - New method, frozen foods and refrigerated goods making up 8% of sold goods, - Reduce product cost on these items by removing the markup paid to third party distributors - = ENHANCING GROSS MARGIN - Cooler door expansion program - Plans to further capitalize on these opportunities - Drive higher on shelf availability - Deliver a wider product selection...