ecommerce report on hamrobazzar.com PDF

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REPORTONWEBSITE REVIEW OF HAMROBAZARBYArchana TamangRajiv DahalPunarjana AdhikariSandesh BhurtelBeena KhatiA report Submitted toFaculty of Management, Tribhuvan Universityin the partial fulfillment of the requirement for the degree ofBachelor of Business AdministrationatPeople’s CampusTribhuvan Univ...

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REPORT ON WEBSITE REVIEW OF HAMROBAZAR.COM

BY Archana Tamang Rajiv Dahal Punarjana Adhikari Sandesh Bhurtel Beena Khati

A report Submitted to Faculty of Management, Tribhuvan University in the partial fulfillment of the requirement for the degree of Bachelor of Business Administration

at People’s Campus Tribhuvan University

Kathmandu March, 2021

ACKNOWLEDGEMENT This report has been prepared in the partial fulfillment of the requirements of internal evaluation for the degree of Bachelor of Business Administration (BBA). It is our privilege to complete this study report on Hamrobazzar.com.np, an e-commerce leading website. It is pleasure to express our sincere gratitude to our teacher and faculty of e-commerce Mr., Roshan Bhattarai, for his support, advice and efforts for the preparation of the report. Especially, we would like to thankful to the Hamrobazzar.com for providing information through the website and Facebook page. Without their help and cooperation, we would not have made this report. Lastly, we would also like to thank our beloved friends for their constant encouragement without which this assignment would not have been possible. Thank

You!

Group Members

i

APPROVAL SHEET This is to certify that the report entitled ‘Website Review of Hamrobazar.com’ is an academic work done by five students of 6 th semester namely Archana Tamang, Punarjana Adhikari, Beena Khati, Sandesh Bhurtel and Rajiv Dahal submitted for the partial fulfillment of the requirements of internal evaluation for the degree of Bachelor of Business Administration at People’s Campus, affiliated to Faculty of Management, Tribhuvan University under the guidance and supervision of course instructor and college management. To the best of our knowledge, the information presented by us in the project report has not been submitted earlier.

…………………………….

……………………………

Roshan Bhattarai

Rameshwor Karmacharya

Faculty of e-commerce

Program Coordinator (BBA)

TABLE OF CONTENTS ACKNOWLEDGEMENT......................................................................................................... i APPROVAL SHEET................................................................................................................ ii LIST OF FIGURES................................................................................................................. iv CHAPTER I.............................................................................................................................. 1 INTRODUCTION.................................................................................................................... 1 1.1

Background of the study........................................................................................... 1

1.2

Objectives of the study.............................................................................................. 1

1.3

Methodology of study............................................................................................... 2

1.4

Limitations of the study............................................................................................ 2

CHAPTER II............................................................................................................................ 3 ORGANIZATIONAL STUDY................................................................................................. 3 2.1

Introduction of the Website/Organization.................................................................. 3

2.1.1

E-commerce Business Model............................................................................ 4

2.1.1

SWOT Analysis................................................................................................. 4

2.1.2

Products or Services Offered............................................................................. 6

2.2

Review of website..................................................................................................... 7

2.2.1

Look and Feel................................................................................................... 7

2.2.2

Content and Catalogue management................................................................. 8

2.2.3

Payment Management....................................................................................... 9

2.2.4

Security Management........................................................................................ 9

2.2.5

Communication and Collaboration Management............................................ 11

2.2.6

Notification Management................................................................................ 12

2.2.7

Profile and personalization management......................................................... 12

2.2.8

E-Marketing.................................................................................................... 13

CHAPTER III......................................................................................................................... 14 CONCLUSION, LESSON LEARNT AND RECOMMENDATION...................................... 14 3.1

Conclusion.............................................................................................................. 14

3.2

Lesson Learnt.......................................................................................................... 14

3.3

Recommendations................................................................................................... 14

REFERENCES....................................................................................................................... 16

LIST OF FIGURES Figure 1: Consumer to Consumer (C2C) model in hamrobazar.com........................................ 4 Figure 2: Look and feel............................................................................................................. 7 Figure 3: Product categorization .............................................................................................. 9

CHAPTER I INTRODUCTION 1.1

Background of the study

Project reports, assignments and research are the three core fundamentals of BBA degree. There is no better learning than procuring the theoretical insights of a subject and being able to practically relevant it to the contemporary society at the same time. We feel escalated to know that we have got this opportunity to acquire and enhance our soft skills which will definitely boost our self-value at the professional front. This project report is prepared to know about the online classified site Hamrobazar.com. This project report was prepared as per the requirement of the Faculty of Management (FOM) of Tribhuvan University. These paper intents to understand how the firms manage to survive in a highly dynamic environment coupled with the cutthroat competition prevailing in the sector. Also this report aims to explain the information regarding how the changing demographics and the substantial development of communication and technology infrastructure has led to an enormous amount of internet users in Nepal which at the same time is providing attractive market to the e-commerce firms. Finally this report discusses the background of this study point and why this practical study of the electronic commerce adoption and analysis of the said popular website is going ahead. The following objectives and the significance will further elaborate our report's motive. 1.2

Objectives of the study



To highlight the services provided by Hamrobazaar.com



To analyze the business model and network security infrastructure used by Hamrobazar.com



To review the e-commerce site of Hamrobazar.com



To learn and excel in report writing



To present the good impacts of online sites



To acknowledge the benefits of online business

1

1.3

Methodology of study

Research design is a structure prepared to conduct research. After selecting the topic or subject of research, a researcher formulates plan and framework for completing his /her research work since beginning till the end is known as research design. It is a framework of research which helps to collection, measurement and analysis of data. It helps to select research method considering to limited resources. It is a plan and structure to find out the solution of the problem. It is a road map to start process and conclude the research work This study is based on more desk study research design. This is all called literature review method. In this method the data or information are collected from secondary data or other researcher data like article, journal, and others sources. The data collected by us may or may not be the right data because of time and repeated search in particular topic. The report would not be completed without the collection of data. For the report, the data are collected from secondary source. They are as follows Secondary Data 

Information from the official website of the Hamrobazar.com



Publications & Journals



Brochures of the Hamrobazar.com

1.4

Limitations of the study

The following are the major limitations of our report: 

The research study was conducted in a limited sphere of time.



The report on hamrobazar.com is mainly focused on the work that we have performed in hamrobazar.com



It does not give detail view of overall functioning of the hamrobazar.com



The study might not be able to fulfill the desire to know the details of the prescribed department and its transactions due to confidentiality reasons and policies of the hamrobazar.com



The study is only confirmed to one e-commerce site, which is hamrobazar.com

CHAPTER II ORGANIZATIONAL STUDY 2.1

Introduction of the Website/Organization:

Prabal Saakha, is a founder of Hamrobazar.com. 13 years back, hamrobazar.com started as a pocket website.As the name suggests itself, its definitely a market for everyone.Every day, 2M plus views gets in this page. Average time spent on this website is 12 to 13 minutes. 150 to 200 unique customers make transactions through this platform.Hamrobazar.com is a free online classified site which enables sellers to list wide varieties of brand new or used products online. Hamrobazar.com believes that internet is a great promotional vehicle as well as communication channel for connecting buyers and sellers. Hamrobazar.com is a perfect solution which helps to list out products free. Hamrobazar.com is visited by around 50,000 unique visitors for buying and selling purposes. Hamrobazar.com has created such platform where both sellers and buyers can interact with each other. Hamrobazar.com does not appear to have a predetermined mission statement nevertheless, the basic mission and goals of the company is to provide a perfect solution for selling the products for free. It also believes that internet is a great promotional vehicle as well as communication channel for connecting buyers and sellers. In general, hamrobazar.com has communicated that its mission is to influence technology and provide buying experience on the internet for free. For all those who wish to sell their products and for all those who wish to purchase new or used products, hamrobazar.com is the perfect answer. Fees/commission are not charged by Hamrobazar.com to sellers whenever they place their products on website, a free digital classified market place. This website earns through Ads and customers get services free .It doesn’t handle home delivery. It’s just a platform to share information for the transactions of goods. So, it’s completely not a E-commerce. It’s a digital classified marketplace. In context of Nepal, environment sustainability has been maintained because employment opportunities has been created. For a country like import based, certain products can be used for longer. Currency doesn’t go outside. Imports of goods will be reduced. Recycling management seems to be possible. Selling strategy can be learned. In order to grow or extend your small business, hamrobazar.com is a best

platform. You’ll get to contact with millions of buyers. With the support of consumers, hamrobazar.com has come to this level of success. 2.1.1

E-commerce Business Model

Hamrobazar.com accepts Consumer-to-consumer (C2C) business model. This electronic commerce involves the electronically facilitated transactions between users. Consumers sell their online goods to other consumers. Consumers post an item for sale and other consumers bid to purchase it. This site is only a intermediaries, just to match consumers. This site doesn’t check the quality of products being offered. Hamrobazar.com doesn’t buy or sell any products listed on the site. Buyers must contact sellers directly on their phone numbers shown in the products page. Hamrobazar.com is not involved in buying or selling activities not does it act as a middleman. All the ads are posted by users for information purposes. These users are solely responsible for their ads, content and for their acts without any liability on Hamrobazar.com part.

Figure 1: Consumer to Consumer (C2C) model in hamrobazar.com 2.1.1

SWOT Analysis

Every company has various variables determining its strengths and weakness and the market brings opportunities and threats. The strengths, weakness, opportunities and threats for Hamrobazar.com are as follow: Strengths: 

Because of the websites popularity, it is easily recognizable among consumers and merchants.



Hamrobazar.com has been able to give services to both customers as well sellers without charging a single penny in return.



Hamrobazar.com has been providing 24/7 hours service facilities to all the desired users. There’s high effectiveness of service.



Hamrobazar.com facilitates communication between users for the purpose of advertising and sharing information related to goods and services.

Weaknesses 

Hamrobazar.com doesn’t have enough investment capacity for market research, new technologies and researches for expanding its growth or E-commerce growth rate in Nepal.



Hamrobazar.com still doesn’t have good mobile application software where we still lack finding necessity products.



Hamrobazar.com maintains a strong centralized functional unit, which is beneficial in some ways but disadvantageous to the business itself.



The imitate nature of this website’s business model is a weakness that contributes to competition, especially involving new entrants.



Even though results- oriented excellence is the focus of Hamrobazar.com, innovation is not the top priority of this business.

Opportunities 

Hamrobazar.com has an opportunity to expand its online operations to other markets. This external strategic factor can increase revenues and spread risk among more varied e-commerce markets.



In relation, hamrobazar.com has an opportunity to improve its innovation for competitiveness through product development. For example, innovating new products for better user accessibility through Internet can increase the company’s base of consumers and merchants.



Hamrobazar.com can diversify to improve its business resilience. Through this business can create new revenues streams aside from online retail/auction and other existing operations.



Government movement and plan towards building information superhighway in Nepal

has

opened

Hamrobazar.com.

better

network

capacity for

online

business

like



Increasing trend of financial institutions towards e-banking, m-banking, provision of visa card, master card, e-cash and credit card along with new concept has opened scope for options and wide availability of online payment for Hamrobazar.com.

Threats 

E-commerce is growing day by day and new entrants are entering with great skills and experience. This has been a tough challenge to Hamrobazar.com.



Imitation is a threat because other firms or new entrants can copy Hamrobazar.com’s business model using available technologies for website operations.



Hamrobazar.com faces potential industry disruption, which is based on technological trends. This external factor can drastically change the company’s business performance.



Lack of proper legislature about e-commerce in Nepal is creating security threat to Hamrobazar.com for doing online business.



Internet access, speed and technologies for e-commerce are still limited in Nepal for growth and expansion of Hamrobazar.com.

2.1.2

Products or Services Offered

Though Hamrobazar.com doesn’t involve itself in making transactions of goods and services. Minions

of users have

been facilitated through

this platform.

Hamrobazar.com provides online platform which helps buyers and sellers to meet with each other. Tons and tons of goods and services can be found in this platform. Hamrobazar.com helps users in making transactions of following wide ranges of goods and services like: 1. Apparels and Accessories 2. Automobiles 3. Beauty and Health 4. Books and learning 5. Business and industrial 6. Computer & Peripherals 7. Electronics 8. Events and Happenings

9. Home, Furnishing & Appliances 10. Mobile & Accessories 11. Music Instrument 12. Pets and Pet Care 13. Real Estate 14. Services 2.2 2.2.1

Review of website Look and Feel

The look and feel of a website is how the site looks to the user and how it feels when he or she is interacting with it. The “look” is defined by the components of your website like color palette, images, layouts, font choice, and overall styling. The “feel” is determined by the characteristics like the movement and response of dynamic components like dropdown menu, buttons, forms, and galleries, sound effects and the speed by which pages and images load. However, the look and feel of a hamrobazar.com website is more creative with colors, textures, and images choice. This website definitely has not confused its users yet. In short, Hamrobazar.com has friendly, approachable, professional, experienced, exclusive, stylish, and powerful look and feel feature.

Figure 2: Look and feel

2.2.2

Content and Catalogue management

Content is the substantive information or creative material viewed in contrast to its actual or potential manner of presentation and catalogue is a book or magazine containing details and pictures of items currently being offered for sale, especially as used by companies that do much of their business by mail order. Catalog management is the strategic process of managing product catalog to ensure the quality of your product data across all your sales channel is same. It inclu...