ENT600 CASE Study Assignment PDF

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TECHNOLOGY ENTREPRENEURSHIP (ENT600)COMPANY ANALYSISKEPOK IKAN SSAJEFACULTY: FACULTY OF APPLIED SCIENCESPROGRAMME: BACHELOR OF SCIENCE (HONS) BIOLOGYGROUP:SEMESTER: 3PROJECT TITLE: KEPOK IKAN SSAJE BHD COMPANY CASE STUDYNAME:LECTURER:SUBMISSION DATE: 12th NOVEMBER 2021ACKNOWLEDGEMENTFirst of all, I ...

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CASE STUDY(ENT600)

TECHNOLOGY ENTREPRENEURSHIP (ENT600)

COMPANY ANALYSIS

KEPOK IKAN SSAJE FACULTY: FACULTY OF APPLIED SCIENCES PROGRAMME: BACHELOR OF SCIENCE (HONS) BIOLOGY GROUP: SEMESTER: 3 PROJECT TITLE: KEPOK IKAN SSAJE BHD COMPANY CASE STUDY NAME: LECTURER: SUBMISSION DATE: 12th NOVEMBER 2021 1

CASE STUDY(ENT600) ACKNOWLEDGEMENT

First of all, I praise and thank the Almighty God for his blessing showers throughout my case study project to complete this work successfully. I would like to special thanks to X, lecturer of ENT600 for guiding the whole project. He is giving knowledge and support to encounter the problem in completing this project. Besides, I would like to extend my special thanks to Kepok Ikan Ssaje (KIS) in particular to Puan X, one of the owners of KIS, for taking part in my case study project on the subject of Fundamental Technology Entrepreneurship (ENT600). Their collaborative work and thoughtfulness throughout the interview session really leave a strong impact on our soul. Finally, thanks to all the people who directly and indirectly supported the completion of this project.

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CASE STUDY(ENT600) TABLE OF CONTENT TITLE

PAGE

TITLE PAGE ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF FIGURES LIST OF TABLES

1 2 3 3 3

1.0 INTRODUCTION 1.1 Background of the study

4

1.2 Purpose of the study

4

2.0 COMPANY INFORMATION 2.1 Background of the company

5

2.2 Organizational structure

6

2.3 Products

6

2.4 Technology

7

2.5 Business, marketing and operational strategy

7

2.6 Financial achievements

8

3.0 COMPANY ANALYSIS 3.1 SWOT

9

4.0 FINDINGS AND DISCUSSION

10

5.0 RECOMMENDATION AND IMPROVEMENT

11

6.0 CONCLUSION

12

7.0 REFERENCES

12

8.0 APPENDICES

13

LIST OF FIGURES Figure 1: Logo of Kepok Ikan Ssaje Figure 2: Organizational Chart Figure 3: View of Kepok Ikan Ssaje Figure 4: Customers of Kepok Ikan Ssaje Figure 5: Keropok Goreng Original Figure 6: Keropok Frozen Original LIST OF TABLES Table 1: Company Background Table 2: List of The Products Table 3: Business, Marketing and Operational Strategy Table 4: Financial Achievements Table 5: SWOT Analysis 3

CASE STUDY(ENT600) 1.0 INTRODUCTION

1.1 Background of the study

In order to find a congruous topic for a case study which key element it is to identify a product that has consequential potential to be innovated, I figured it would be utilizable to study a service that many people require to use. I have selected the best choice for oil and gas services company, KIS in order to create a suitable topic for this case study of ENT600. I take this opportunity to interview KIS by face to face with practicing a new norm. Thus, the analysis is being performed with a delegate of KIS, a company located in Kuala Terengganu, Terengganu.

1.2 Purpose of the study

The aim of the case study is to be able to identify any potential defects through methods of a SWOT analysis by interviewing the company representative. This case study will be able to help for analyse the issues and challenges or lack of technology in the business. At the end of this study, the goal is to analyse a large invention principle that can be implemented more smoothly and without any missing aspects. The case study should also consider this matter from both perspectives in order to provide all the necessary information for an effective business strategy.

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CASE STUDY(ENT600) 2.0 COMPANY INFORMATION 2.1 Background

Figure 1: Logo of Kepok Ikan Ssaje

Name of the business

Kepok Ikan Ssaje (KIS)

Business address

LOT 10305, Wakaf Tengah, 21030 Kuala Terengganu, Terengganu.

Telephone number

+60 199394003

Type of business

Partnership

Main activity

Food and beverages

Date of commencement

2014

Company’s Vision

Being the most preferable and reputable company within 5 years

Company’s Mission

Providing high quality product with guaranteeing all its products to be 100% satisfactory to the customers. Keropok Goreng (Original) -14 pieces Keropok Goreng (Cheese) -14 pieces

Menu Keropok Goreng Frozen (Original) -14 pieces Keropok Goreng Frozen (Cheese) -14 pieces Operating time

Saturday to Thursday from 8 a.m until 6 p.m.

Modal of Business Started

RM30,000

Table 1: Company background 5

CASE STUDY(ENT600) 2.2 Organizational structure

OWNER X

MANAGER X

Business Development Manager X

Operational Manager X

Figure 2: Organizational chart

2.3 Products

The famous menu at KIS is ‘Keropok Goreng Original’ and ‘Keropok Goreng Cheese’. They also provided ‘Keropok Goreng Frozen Original’ and ‘Keropok Goreng Frozen Cheese’. The product quality and food hygiene are taken care seriously by the workers. PRODUCTS

PRICE (RM)

Keropok Goreng (Original) -14 pieces

5.00

Keropok Goreng (Cheese) -14 pieces

5.50

Keropok Frozen (Original) -14 pieces

5.00

Keropok Frozen (Cheese) -14 pieces

5.50

Table 2: List of The Products

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CASE STUDY(ENT600) 2.4 Technology

Based on my interview, I had witnessed KIS used high-technology machine. The technology they mainly use is Keropok Lekor Forming Machine by AEC product which is easier and faster. With the machine the dough crackers can be formed and cut in the same size. So, they no longer need to knead and carefully trim the dough. The company also uses cashier machine to make it easier to keep the money and can tract or records the amount of money received. Instead of using book to write name and temperature, the company use QR code to facilitate the customers and can tract who come to their company. It is because, in this pandemic, if one of their customers are positive covid19, they can tract the customers easily. Other than that, the company use the refrigerator to store raw materials which is fish. Another refrigerator is used for the “Keropok Frozen’.

2.5 Business, marketing, operational strategy Business

• The company vision is to be able fulfil the customers’ demands and give the best for their customers.

Marketing

• The company mission is to make sure the company is more advanced and compete with other competitors. • Discount -

To attract more customer to come at their company, they give discounts to the customers. For example, they provided 15% discount to customer who buy more than 10 items.

• Official Facebook and Instagram -

The company always posts about their company. For example, if they have new menu, they will post in social media to make sure the followers know about it.

Operational strategy

• The company open every Saturday to Thursday from 8 a.m. until 6 p.m. to make sure that they can archive their targets every month and can attract more customers. Table 3: Business, Marketing and Operational Strategy

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CASE STUDY(ENT600) 2.6 Financial achievements Year 2014

Total Sales A Year Explanation (RM) 60,523.09 Initially, KIS starting a company with RM30,000 as its capital. By selecting the right person as his first worker, KIS would earn a return on capital and would gain more than RM100 K

2015

101,867.25

in the first year. Total sales of 2015 achieve beyond the company’s target. This is the higher sales that the company get after the company is published. The company have many regular

110,200.00

customers. Total sales of 2016 increase slightly than the previous years

2017

129,395.63

as there’s increases regular customers. Total sales of 2017 achieve beyond the company’s target

2018

133,645.75

which is increase to 17.42%. Total sales of 2018 only increase to 3.28% as due to lack of

2019

157,485.95

advertisement on their official sites. Total sales of 2019 achieve beyond the company’s target

2016

which is 17.84% higher from previous sales. This is the highest sales from their company as their company is also 2020

64,457.54

well-known outside of the country. During the pandemic, monthly revenue fell to more than half of the previous month before the outbreak of the pandemic. Table 4: Financial Achievement

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CASE STUDY(ENT600) 3.0 COMPANY ANALYSIS

3.1 SWOT analysis STRENGTH

WEAKNESS

The owner and the workers are very

Insufficient of worker.

friendly with the customers.

-It is because of the pandemic and nowadays it

-So, the customers more comfortable to buy at

is difficult to find new workers.

their company. Sometimes KIS get bookings for certain events because they always

Did not have enough parking space.

complete the orders quickly and able satisfy

- Due to limited space, KIS did not have enough parking space which has cause traffic jam near to their company.

customers.

Regulation of the public relation -They have a strong communication skill to draw more clients to engage more with their business. OPPORTUNITY

THREAT

Population growth -There is an increase in population around the company area. Because of that, KIS is known by the people around their company outside of the country.

Pandemic COVID-19 - Pandemic COIVD-19 considered as threat to the KIS because it will disturb the flow of company operations. The company is required to close their store for a certain period of time. This surely will give a massive impact to the company’s income and resulted in their big losses

Table 5: SWOT Analysis

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CASE STUDY(ENT600) 4.0 FINDINGS AND DISCUSSION

Based on the analysis of information and data, the main problem faced by the KIS is they have a small number of employees. Therefore, it is quite difficult for them to serve their customers. It is because the government implemented the Movement Control Order (MCO) throughout Malaysia. It has caused many companies unable to operate. KIS also one of the companies affected by this pandemic as it is difficult to find new workers that fulfil the requirement that company want. This may affect the company reputation because when the company did not have enough workers, the process will be late especially while preparing the orders.

Other than that, the problem faced by the company is did not have enough parking space near the company. It makes difficult for customers to park their vehicles. Therefore, the customers are more likely to decide to find another company that can park their cars easier. Pandemic is a problem that we can never solves instantly. Therefore, when this kind of disaster occur, a good operational organization should be more creative and innovative in solving the problem. One of the most effective way to overcome this is the company should make another alternative to sell their product so that their company can be runs as usual and prevent the losses of sales and income. These creative alternatives should be able to solve the company financial threat during the pandemic

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CASE STUDY(ENT600) 5.0 RECOMMENDATION AND IMPROVEMENT

The main problem of the company is insufficient workers. Therefore, there are some recommendation and improvement for the company in order to improve their business performance. After the company has continued its operations, it is time to start hiring new workers. Doing so will help the company achieve its goals and plans by developing a new organizational structure. They should promote the hiring new employees with the specified criteria through their website, Instagram, twitter, Facebook, MyJobStreet. Besides, the owner of the company can hang a recruitment banner in front of the company so that it is easier for someone to ask something directly. Those will ease them for hired a new employee. Having more employees will allow the company to improve its productivity and provide best services to its customers. Thus, it will generate more income for company.

Another problem that faced by the company is did not have enough parking space. The solution for this issue is the company should provide special parking spaces for KIS customers only. This will facilitate the customers as well as can avoid traffic congestion. Lastly, to wade through Covid-19 pandemic in effect, the company must always be creative and innovative in managing their company’s obstacles in the current time as well as in long period of time. They should have different and various options to overcome their sales and income problems during pandemic. For examples, they can add delivery services to effectively sells their products. They also should promote their products through online platforms such as Instagram and Facebook regularly. Besides, having a high motivation and competitive spirit is also important for an organization to success in the future.

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CASE STUDY(ENT600) 6.0 CONCLUSION As a conclusion, KIS has effective and unique methods of company’s strategy management in their services for customers. This would make it possible for the company to provide a strong and successful plan to guarantee the loyalty of customers to their services. Therefore, they should start creating a new change of their internal environment so that they can reduce their operational issues. According to the case study I have made, I have found that KIS can improve its business strategy management with efficient operational services, and they could gain influence and trust from the customers. This vision statement is meant to make that a reality by introducing the concept of recruiting more employees so that the services become more effective and quicker.

7.0 REFERENCES

Barone,

A.

(2021,

August

19).

Marketing

Strategy.

Investopedia.

Retrieved

from

https://www.investopedia.com/terms/m/marketing-strategy.asp Keropok lekor forming machine. AEC Machinery (M) Sdn Bhd. (n.d.). Retrieved October 20, 2021, from https://www.aec.my/product/keropok-lekor-machine/. Kenton,

W.

(2021,

July

31).

Organizational

Structure.

Investopedia.

Retrieved

from

https://www.investopedia.com/terms/o/organizational-structure.asp Kenton, W. (2021, March 29). Strength, Weakness, Opportunity, and Threat (SWOT) analysis. Investopedia. Retrieved from https://www.investopedia.com/terms/s/swot.asp

Quality is more than making a good product. Harvard Business Review. (2014, August 1). Retrieved October 19, 2021, from https://hbr.org/1983/07/quality-is-more-than-making-a-good-product.

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CASE STUDY(ENT600) 8.0 APPENDICES

Figure 3: View of Kepok Ikan Ssaje

Figure 4: Customers of Kepok Ikan Ssaje

Figure 5: Keropok Goreng Original

Figure 6: Keropok Frozen Original

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