Erigostore Magazine BA2431B PDF

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Summary

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Description

ERIGO APPAREL & FASHION PRINCIPLES & PRACTICE OF MARKETING ; CASE STUDY

CONTENT

01

Introduction

03

Market Segmentation • Demographic • Psychographic •Geographic • Behavioral

5

Market Targeting

8

Market Positioning

10

Recommendation & Conclusion

11

References

INTRODUCTION

MARKET

SEGMENTATION

1.Demogra phic Segmentation

2. Psychographic segmentation 4. Behav ioral segmentation

3. Geogra phic segmentation

IN SUM, THE CUSTOMER THAT ERIGO AIMED SUCH AS PERSON THAT HAS AN AGE 15-29, MIDDLE-CLASS, SIMPLE LIFE STYLE, DOMICILED IN ASIA AND KNOWING AT WELL ABOUT ONLINE SHOP ESPECIALLY SHOPEE.

MARKET TARGETING

ERIGO'S SHOPEE & INSTAGRAM PAGE

MARKET POSITIONING

BRAND AMBASSADOR ERIGO; LALA KARMELA & FEBRIAN

#TRAVELINGWITHERIGO

RECOMMENDATION & CONCLUSION

REFERENCES

PREPARED BY BA2431B: FADHLAN BANNY FIRMANSYAH (2021707335) SITI AISYAH BINTI ABDUL KARIM (2021100497) NURSHAIZZAH BINTI SHAHROM (2021102561) ALIFAH PUTRI NAZIHA (2021194543) SEFIA PUTRI ADILA (2021965409)

PR EP AR ED F OR : MA D A M UMMI KA LS UM H A S SI A N...