EXAM 13 May 13.05.15, questions PDF

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Summary

International Marketing EXAM...

Description

BS4222: International Marketing

School

Aberdeen Business School BA (Hons) Fashion Management BA (Hons) International Business Management BA (Hons) International Hospitality Management BA (Hons) International Tourism Management BA (Hons) Management BA (Hons) Management with Marketing

Course

Stage

4

Academic Year

2014/2015

Semester

2

Date

13th May 2015

Time (main cohort)

1000-1300

Time (SAA Student)

1000-1345

No. of Pages cover sheet)

2

(including

Instructions to Candidates Students should answer any 3 questions. All questions carry equal weighting.

Special Stationery (if applicable) N/A

Page 1 of 2

1. ‘There is no fundamental difference between domestic and international marketing research.’ Critically analyse this statement with examples

2. Critically analyse, with examples, why many successful home brands fail when they are launched internationally.

3. Critically assess why exporting (direct and indirect) is the most common international market entry mode.

4. “The selection of a suitable distribution intermediary is a critical process in an organisation’s international marketing strategy”. Evaluate this statement. 5. Critically analyse the ways international marketing organisations would go about building brand awareness on an international basis.

6. Evaluate the reasons for the rise in the global branding of various products and provide examples.

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