FAB Worksheet - FAB = Feature, Advantage and Benefit example PDF

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FAB = Feature, Advantage and Benefit example...

Description

FAB FAB Worksheet Step 1: Identify the product you will be selling for your practice roleplay: Snow Boots Step 2: Identify 4 different needs a prospect may have for your product (example: save time, money, safety). Fill the “Prospect Need” Column below. Step 3: Identify 4 features and complete the FAB table below. Ensure you select a FAB that addresses the prospect need you identified. Step 4: hand in at end of class

1. Non slippery snow boot

Less probability of slipping

Customer will be safer during winter and avoid a terrible fall

EQUALS EQUALS

Prospect Need

2. Lightweight boot

Easier to walk on snow and ice

It takes less energy to walk so you can do it faster

EQUALS

Benefit

Save time

3. Insolated boot

Keeps your feet warm

It prevents your feet from getting cold, which allows you to stay outside longer

EQUALS

Advantage

Extends time outside

4. Waterproof boot

Keeps your feet dry

Prevents you from getting sick

EQUALS

Feature

Health/Safety

Safety...