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Section 3 of the final assignment for Comm1000...

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COMM1000 T12 Team F

COMM1000: Social Change Pitch (Individual Report) Section 2: Blueprint for Change Word Count: 2193 T12 Team F

Executive Summary Malnutrition in infants and children is a problem that can lead to stunted growth and in extreme cases death. 1

COMM1000 T12 Team F

Urban Delhi is a region in India that is facing this issue immensely. Children in Delhi are being faced with overpopulation and cultural norms that leave them with insufficient access to nutritious food. This complex social issue is just what we are after to make better for these children. Through our new Mothers to Children Nutrition program for parents, Save the Children hopes to give them the tools to provide a better life for their children. Our goals and their subsequent outcomes will be discussed in the following report. The goals have been created to work collaboratively with each other and our partners towards our mission. The goals are outlined as followed: 1. Build our headquarters in New Delhi for the development and operation of the Mothers to Children Nutrition Program by 2022 2. Partner with The University of New Delhi and 5 universities around the world to implement volunteer programs and recruit professionals that will work on the program by 2022 3. Raise $2.5 million per year that will go towards the funding of our project Our first goal builds the foundation of our organization, and in the long term provides a full operating headquarters for our team to work collaboratively with all departments and partners. Our partnership with universities will provide large portion of our team of doctors, nutritionist, health care workers and volunteers (educators). This partnership also gives us the opportunity for global marketing and digital advocacy through the platforms they provide. Finally, our last goal will provide the financial assistance to all operations in achieving our mission. In order to ensure the success of our three goals, it is essential that our tactics and strategies are properly laid out. For our first goal of creating our organization, strategies need to be put into place such as having an appropriate name for the organization and the location must be accessible to everyone. The program cannot be successful without sufficient funding as it provides us with the means to be able to pay for staff, rent, advertising, etc. This paper will outline different strategies that will help in achieving our goal of 2.5 million dollars a year in funding. While money is a necessity in the success of our program, collaborating with the right people and organizations is critical as well. Teaming up with the right universities, doctors, and volunteers is a decision that cannot be taken lightly. Our program will seek out the universities with the highest ranked nutrition programs in the world so that our attendees will have the opportunity to learn from the best.

A Blueprint for Change Save the Children’s Mothers to Children Nutrition Program: Our Vision

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COMM1000 T12 Team F

Save the Children is the world's leading independent organization for children. Our vision is a world in which every child attains the right to survival, protection, development, and participation. Our mission is to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives. (Save the Children International, 2020) Our organisation realises that in order to help vulnerable children we must also focus on their communities and families - giving them the best opportunity of prosperity. With this in mind, Save the Children has introduced a new initiative: Mothers to Children Nutrition Program. The ‘Systems Thinking’ section of this report has outlined the multifaceted complexity that surround the wicked problem of starvation and malnutrition suffered by the children of Delhi. Our vision is for every child to grow up strong and healthy, living longer lives with more opportunities to prosper. Our team is dedicated to break the cycle of starvation and malnutrition of children in India. Through our Mothers to Children Nutrition Program. This program creates the opportunities for mothers to learn healthy and sustainable feeding practices to pass on to their children, community, and future generations. The Mothers to Children Nutrition program will be run on every weekend, where our team of trained volunteers (educators) will travel to community centres around Delhi to share their skills and knowledge with mothers. Mothers will be encouraged to bring along their children. Our program will once in the morning and again in the evening for approximately 2 hours per session with a specific focus, with visits recurring at least once a month to encourage active participation in the program but also to continue to provide our mothers with the most updated, and quality education. Each session will focus on a particular area of concern examples include water sanitation, what is a healthy diet, and early signs of malnutrition, the program will be hands – on and interactive. UN Sustainable Development Goals, Targets, and Indicators. The UN Sustainable Development Goals have been constructed to tackle some our world most complex and wicked problems. The 17 goals extend to all sectors, including social, environmental, and political. The children of Delhi suffer from starvation and malnutrition, a problem that SGD Goal 2 aims to improve. (United Nations, 2015, p.17) Our mission to defeat the hunger battle aligns specifically with the UN Sustainable Development Goal 4: quality education. This goal aims to bring about ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. Specially speaking, our project will narrow down to Target 4.7: ensuring all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and 3

COMM1000 T12 Team F

sustainable lifestyles (United Nations, 2015, p.19). Our program is designed by trusted doctors, nutritionist and health care workers and aims will teach our target sub-population the best, most resourceful and healthy feeding practices. Our SMART Goals Our team has constructed three SMART goals, aimed to collectively towards our vision and mission statement. In these SMART goals, we have outlined what each goal hopes to achieve in the short, medium, and long term, alongside the appropriate steps that should be undertaken. Our goals take on elements of both first and second order change to ensure outward manifestations of the changes are present, alongside encouraging participant engagement through the ideas and philosophy behind our advocacy to ensure qualitative experiences and takeaways (Fouts, 2003). Goal 1: Building our Foundation Our team’s first goal is to build our NFP headquarters in New Delhi, dedicated to the development and operation of our Mothers to Children Nutrition program by 2022. This will be the backbone of our organisational design and where all operations (research and development, HR, finance, marketing etc.) will collaborate and work. This goal focuses on the emergent change as described in Doug Reefer’s “Three-fold Theory of Social Change” as our program begins its pioneering phase (Reeler, 2007, p10-11). The short-term outcome of this goal will mean that our team of professionals will have an office to conduct research into the development of the program, and it will be a common place for meeting and administration allowing for better communication amongst the team. Further, our base in New Delhi will allow our team members from overseas to gain further insight towards the hunger battle in Delhi, seeing and working within the epicentre of our cause. Looking at the medium term, we will achieve full utilisation of our headquarters as a means of development and training operations, as volunteers begin to be recruited and arrive, the headquarters will be the primary facility for training. This will be one of the most essential outcomes as it is the first step toward physical implementation of the program. Our team of volunteers will be working firsthand with mothers and children; hence it is vital that there is adequate resources and infrastructure available to ensure they are also delivering the best quality service to our participants. This goal will achieve long term outcomes for our project as it will become the headquarters for all departments to operate including, HR, Marketing and Finance. It is crucial for us to have smooth 4

COMM1000 T12 Team F

operations in order for the program to deliver effectively to our participants, hence the role of our headquarters becomes the backbone of our organisational design – maintaining the coordination and cooperation across all departments (Campbell and Szulanski, 2016). This common ground also allows for our team to work collaboratively to discuss and evaluate the performance of the project to draw learning for the future. Outcomes of this goal are considerably indirect in its effect on tackling the wicked problem of children’s starvation and malnutrition in Delhi. Nevertheless, it is a fundamental steppingstone that directly supports the program which will educate mothers in their feeding practices, especially as we begin to see more strong and healthy children on the streets of Delhi. Goal 2: Building our team Our second goal is to partner with the University of Delhi and 5 universities, around the world to recruit professionals and volunteers that will work on our project by 2022. Development is becoming a global project (Reeler, 2007, p.4).; thus, it is important to that we find knowledgeable yet passionate recruits that will collaboratively work with us to break the hunger cycle in Delhi, creating profound change. This partnership will grant us an opportunity for our program to have a global platform, while also becoming one of our main revenues of advocacy and fundraising events that will go directly towards this program. Save the Children has had active involvement with many universities in Europe, Asia, Oceania, and North America (Save the Children International, 2020) which have helped promote our volunteer programs and raise awareness of our mission. However, with this goal we will have a specific focus on recruiting professionals from the health industry and volunteers that will stay with us in the long term, as we partnership will entail overseas elective courses for students to study and work on the project simultaneously. Ideally, we will be looking at tertiary institutions that have past and present involvement with SCA, additionally seeking those institutions renowned for their health and medicine faculty and value social change opportunities for students. In the short term, our partnership with the University of Delhi and 5 universities will provide us with a team of professionals that will begin to develop our health and nutrition program. This development team will be the core of our project, consisting of doctors, nutritionists, and medical researches. It is important that we begin the design process early to discuss structure, which leaves rooms evaluate, and refine.

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COMM1000 T12 Team F

Outcomes in the medium-term entail’s discussion and implementation of an elective course, based at the University of Delhi and aimed at both post graduate and undergraduate health and medicine students from our partner tertiary institutions. This is where students are given the opportunity to work for our organisation, while also learning new skills and gaining new experiences in their participation as in educator on the weekends. This will provide our project with passionate volunteers with a competent background in health to further conduct research and development to improve our initiative. Young volunteers from universities will be able engage with mothers and children on a personal yet professional level, thus creating a familial environment of shared learning to encourage long term participation (Phillips, MacLean, and Allen, 2002 p526-530). Finally, in the long term our partnership with tertiary institutions will provide a global and digital platform to further advocate our initiative and

Figure 1 – PEW Research Centre

start an international discussion on hunger and starvation that will encourage further action to create change. With our influx of volunteers from partner universities, we can expect establishments of societies, clubs, and student action groups within the university to hold events in order to raise money for the cause. Save the Children has seen consistent success in this sector, with UNSW Save the Children Student Action Group donating $1000 towards sponsor children in Nepal in 2019 and for over 50 years the University of Western Australia has held an annual book sale to raise funds for Save the Children (Save the Children Australia, 2020). Further, with many university groups going online to promote and share events via Facebook, YouTube and Instagram, the Mothers to Children Nutrition program will gain a digital presence which we will further employ to raise awareness of the wicked problem, prompting individuals to take their own action to help the situation. Figure 1 shows the engagement and popularity of the aforementioned social media platforms in the USA (Anderson and Smith, 2018).

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COMM1000 T12 Team F

Overall, this goal is incredibility important to the program, as it directly impacts the program’s operations – we cannot create substantial change without the support of passionate people and their dedication to save the children suffering from hunger and undernourishment. Goal 3: Funding towards our mission In establishing ourselves as NFP Organisation, we must also have the resources to fund our mission. In our plan to build a headquarters in New Delhi, there come several fixed and variable costs

associated with not only our infrastructure, operation

Figure 2 - Save the Children Australia

and research and development into the education program, but there is our people including our professionals, staff, volunteers and most importantly – the children of New Delhi that must also be accounted for. Hence, in our final goal we have set out to raise up to $2.5 million per year what will fund the operation of our project. This goal particularly relies on our partnerships and future sponsors. There exist many revenue streams for the funding of the Mothers to Children Nutrition Program. Firstly, Save the Children aims to invest 5% of our mainstream funds into this program. Additionally, we will raise money through donations promoted through

Figure 3 – Save the Children India

our website, social media, and via our partners digital platforms. Figure 2 (Save the Children Australia, 2020) and Figure 3 (Save the Children India, 2020) depicts the current financial distribution of Save the Children Australia and Save the Children India respectively. Our program will seek to follow the same distribution with majority of our money going directly towards the program to allow for the best potential impact. The short-term outcomes are entrenched in our ability to fund the development of our program and the logistics behind building our New Delhi Headquarters. During the early stages of receiving revenues, priority will be placed on fundamental expenses including rent and equipment. While this investment does not directly contribute to ending the hunger in Delhi, it is important to us to build a

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COMM1000 T12 Team F

strong organisational foundation in order to ensure long-term success of the program to also create change in the long run. In the medium term, money will be invested in advertising and marketing to recruit volunteers and promotion of the program internationally and locally throughout the community. Our project would not reach its full potential without the support and power of our team of professionals and volunteers. With this fund we will be able to support a marketing and communications team that will be dedicted to advocating our program both on an international and domestic level which will boost volunteer rates. Even more importantly the community must be aware of our program in order for change to occur, thus our fund will also contribute to local events and promotion to elevate participation. The funding of $2.5 million dollars per year will have significant long-term outcomes on not only the internal logistics of our program, but on the vast social change we will be able to create. These funds will allow us to have sufficient core funding that will become a ready resource to support whatever may arise (Reeler, 2003, p24). There is no doubt that our journey of delivering transformative change will have its highs and lows, as described in Reeler (2003, p12) can be prompted by shifts in external political, economic, and cultural contexts. Therefore, our team is must be prepared for those, obstacles that may come our way which need significant financial investment. Further, whilst we teach the community of nutrition and food practice, we will also be able to offer financial support to community-based initiatives in times of emergency. Without our funds our program cannot run, hence this goal will play a vital role in assisting the previous goals to create profound second order change in improving the health of children amongst the communities of Delhi.

References

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COMM1000 T12 Team F

Anderson, M and Smith, A (2018). Social Media Use 2018: Demographics and Statistics).Viewed 18 Apirl 2020, Available at: https://www.pewresearch.org/internet/2018/03/01/social-media-use-in2018/.

Campbell, A. and Szulanski, G (2016) “Knowing corporate headquarters adds rather than subtracts value’, McKinsey & Company, viewed 15 April 2020, .

Fouts, J.T. (2003). A decade of reform: A summary of research findings on classroom, school, and district effectiveness in Washington State. Seattle, WA: Washington School Research Center. Seattle Pacific University.

Phillips, L., MacLean, R. and Allen, R. (2002) "Age and the Understanding of Emotions: Neuropsychological and Sociocognitive Perspectives", The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 57(6), pp. P526-P530.

Reeler, D (2007) “A Three-fold Theory of Social Change and Implications of Practice, Planning, Monitoring and Evaluation”, Centre of Development Practice. Save the Children Australia (2018), 2018 Annual Report, Australia. United Nations (2015), “Transforming our World: The 2030 Agenda for Sustainable Development”, p 17-19. Save the Children Australia (2020), viewed 16 April 2020, . Save the Children International (2020), viewed 16 April 2020 < https://www.savethechildren.net/>. Save the Children India (2020), viewed 16 April 2020, .

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