FOR MEME Marketing PDF

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FOR MEME MARKETING – Alternative Position: Meme Marketing is multi-generational and can be impactful to anyone. While there has been recent backlash on meme marketing due to uncontrollable use of content and excessive use of content, this method of marketing has the best opportunity for widespread marketing accessing larger audiences but also has more upside with the correct adjustments. With that being said, through any method of marketing it will have its flaws similarly to meme marketing, but the difference is meme-marketing is here to stay and will not lose momentum or social interest. In today’s society, the shift in marketing has become more digital and through social platforms, such as Instagram, Facebook, etc. With the new generations being born into society where social platforms and media have a heavy influence on short- and long-term decisions this increases a company’s ability to have widespread marketing and improves strength of influence with effective marketing strategies. With increasing trends in “meme” content in social media, with the effective use and control of content release this method of marketing and lead a cheaper, an efficient strategy. In society today, everyone is on their phone, browsing the web, scrolling through social media or communicating with each other, they are in constant connection of the internet. We are in a digital age, where companies have a platform to connect with people through any means. People now spend their leisure time on their phones, and this is no better time for companies to use meme marketing to attract and leave an image/memory for these individuals. By creating content that is relatable and to the bottom line will leave a lasting print for these consumers that will translate into potential future decisions. “Memes are popular on social media, and every generation is represented on social media platforms…” [ CITATION Tam18 \l 4105 ]. Throughout the use of meme-marketing trends, one major backlash or stated weakness is its performance with older generations. Many believe that older generations are not heavy users of social media or aren’t in trend with digital marketing methods. But in actuality many companies in industries catering to the needs of elderly are also using meme marketing, effectively on platforms that have an increased presence of Baby Boomer and Generation X individuals. For example, over 50% of age demographic of Facebook is Generation X and Baby Boomers. Therefore, the presence of social media is heavily influenced on the older generation as they are adapting to the changes in society. Along with an already socially connected millennial generation, meme-marketing continues to prove a trend that will last awhile, as it continues to create relevant, up to date content.

AGAINST MEME MARKETING – Alternative Position: Short-Term bursts, can have negative impact for long-term performances. Meme marketing, a new strategy created from taking advantage of social and cultural entertainment. Short-term benefits have proven strong for many companies to get a quick pitch and to gain small popularity bump. But in the long-term development can prove detrimental to brand image and future performance of meme-marketing strategies. Memes have been a part of the social media atmosphere for quite some time, and it’s no coincidence that companies have started using this popular trend to gain short-term boosts in sales and brand recognition. But with the internet today, a quick attempt to turn a cheap marketing alternative into profits, have led to unwanted negativity, offensiveness to social groups and many more. Putting content out on social media leads to uncontrollable manipulation which can lead problems to brand image and put the company in doing damage control instead of reaping the benefits. Along with the potential of corruption we are in a new age where society is always connected through the internet where we have access to new information day in and day out. This means that meme content is always on demand and is always changing, so to use meme marketing as a strategy will only mean very short-term bursts of recognition as it will go stale very fast. Lastly meme-marketing will always be a game of hit or miss. Every attempt to make a meme that is entertaining but engaging proves harder than people think as social media is always flooding with new meme content that goes under the rug. In fact, majority of companies seem to fall on the short end with meme marketing missing the mark completely or hitting a very niche market. Therefore, while there is always the temptation of short-term gains, in fact meme-marketing can be very detrimental to long-term strategies of marketing and brand image with one bad attempt. With an entertainment market always on the change, companies will have to invest lots of money for a method that will only last for a very short-term....