Gantt chart bhbhbhbhb PDF

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Summary

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Description

GANTT Chart IMC Tools

Advertisin g

Sales Promotion

JA N

Radio Advertiseme nt Hitz FM Radio Advertiseme nt Lite FM Print Media

X

FE B

X

MA R

X

Sampling

AP R

MA Y

JU N

JU L

X

X

X

X

Press Releases PR packages

Evaluation

-

X

X

X

NO V

DE C

X

X

X

X

X

X

X

X

X

% Of Total Budge t 14%

13.33 %

X

X

X

X

X

X

X

X

X

X

0.11%

9%

X

X

X

Twitter

Public Relations

OC T

13.16 %

YouTube

Facebook

SE P

X

Coupons

Social Media

AU G

3.28%

4%

X

X

X

X

X

X

5.12%

13.33 % X

X

X

X

X

X

16.67 % 8% 100%

Total

Media Scheduling Table IMC Tools Advertisin g

Social Media

Radio Advertisemen t Hitz FM Radio Advertisemen t Lite FM Print Media

JA N

FE B

MA R

AP R

X

X

X

X

MA Y

JU N

JU L

AU G

X

X

X

X

YouTube Facebook Twitter

X

X

X

SE P X

OC T X

NO V X

DE C X

X

X

X

X

X X

X

X

X

The above media planning implements three strategies: bursting, continuity, and pulsing, which are depicted by orange, blue, and green, respectively. For Hitz FM radio ads, we plan to use a pulsing strategy, in which we will advertise throughout September till December and for Lite FM radio ads, it is going to run from January to April. This is also true of our Twitter advertisements, which will run in May as a way of introducing the brand and ends in August. Likewise, for our YouTube advertisements, we will use a bursting strategy. Heavy video advertising will be used from September to December to grab the attention and interests of internet video viewers. Finally, we'll use continuity strategies for our Facebook to serve as a constant reminder to customers about our brand / company. To avoid overexposure and exhaustion among consumers, we take care not to overcomplicate the commercials....