Title | GCNR AY 2018-2019 Strategic Plan |
---|---|
Author | j hiji |
Course | Marketing Management |
Institution | California State University Long Beach |
Pages | 6 |
File Size | 178.5 KB |
File Type | |
Total Downloads | 91 |
Total Views | 137 |
description...
GIANNESCHI CENTER FOR NONPROFIT RESEARCH Mission and Vision The mission of the Gianneschi Center for Nonprofit Research is to support and encourage the work of Orange County’s charitable organizations. Our vision is to be the leading resource connecting nonprofit organizations, philanthropic foundations, businesses, the university and the larger community by facilitating meaningful discussion—through education and research—of issues affecting the nonprofit sector.
Annual Plan AY 2018-2019 Goal #1: Grow awareness and attendance to established Gianneschi educational offerings and resources for third sector agencies located in LA-OC and surrounding counties. Objectives 1. Grow attendance and satisfaction numbers for Gianneschi 2018 Summer School for Nonprofits. 2. Select Gianneschi 2019 Host Organization Fellow in Nonprofit Leadership. Select Gianneschi 2019 Student Fellow in Nonprofit Leadership. 3. Build and maintain central online database of and access to CSUF nonprofit educational offering. 4. On Hold: Provide ease of access to internal and external, grant, and secondary research information related to the third sector. Action Item 1.1.1
1.1.2
1.2.1 1.3.1
Sample Action Steps needed to achieve objective Host Summer School 2018: Distribute ‘GSSN 2019 Save the Date and Connect with us via Social Media Card’ at GSSN 2018 event. Post information on webpage and promote via website and social media. Prepare for Summer School 2019: Utilize GSSN 2018 event survey data and observations to design desired Summer School curriculum offered at ideal price point. Issue Call for Papers in April and begin promotion of the Summer School at that time. Deadline for Gianneschi 2019 Fellowshipps in Nonprofit Leadership applications arriving April 2019, decision May 2019, with HostStudent internship beginning June 2019. Collect CSUF content for ‘Resources’ webpage on website for visitors to have easier access to faculty and offices involved in
Measurement
Resources
Responsibility
Schedule
Requests for information; requests to teach; constant contact bouncebacks and unsubscribes.
Advisory Board, NPO Alumni, Fullerton Collaborative, Wells Fargo
Director
SUMM 2018
Measurement will occur after the August 2016 event.
Summer School Executive Committee
Director
FALL 2018 SPG 2019
Number & Quality of Applications
Advisory Board, Wells Fargo
Director
SPG 2019
Number of faculty contacts, syllabi posted, visits to landing page,
CSUF faculty, center directors, intern
Director
Ongoing (year rd)
1
third sector research, education, and student involvement.
downloads.
Goal #2: Cultivate and deepen Gianneschi Center’s relationships with current and new partners. Objectives 1. Support, promote and participate in co-hosted events with the Fullerton Collaborative . 2. Support, promote and participate in co-hosted events with CSUF’s Nonprofit Professionals Alumni Association. 3. Communicate with CSUF Philanthropic Foundation, university center directors and research faculty to identify available resources and needed resources. Refresh, replace and add materials to online archive and share primarily through Goal 3 actions. 4. Develop fundraising plan with MCBE development team. 5. Engage in one-on-one and small group meetings with key opinion leaders to explore the explore unmet needs in the community for research, funding and labor. Action Item
Sample Action Steps needed to achieve objective
Measurement
Resources
2.1.1
Support, promote and participate in Fullerton Collaborative Fall 2018 Nonprofit Conference at The Muckenthaler Cultural Center. Promoted as post-2018 Gianneschi Summer School event.
Number of attendees, satisfaction numbers (date tbd)
Co-hosts, interns, sponsors
2.1.1
Support, promote and participate in Fullerton Collaborative Spring 2019 Nonprofit Conference at The Muckenthaler Cultural Center.
Number of attendees, satisfaction numbers (date tbd)
Co-host, intern, sponsors
2.2.1
Support, promote and participate in CSUF Nonprofit Professionals Alumni Associate Annual Spring Mixer.
Number of attendees, satisfaction numbers (date tbd)
Co-host, intern, sponsors
Meet with Philanthropic Foundation, university center directors and research faculty to identify available resources and needed resources.
Number of individuals met, results of meeting, materials secured
2.4.1
Meeting with MCBE Development team to structure a short-term and longer-term strategy for effective fundraising.
Number of leads, number of meetings/asks, funds secured
2.5.1
Meet—in person, phone or email--with key opinion leaders to explore unmet needs in the community for research, funding and labor.
Introductions made, appointments booked, results of meetings
2.3.1
MCBE Director and Co-Director of Development MCBE Director and Co-Director of Development Advisory Board, sponsors, GSSN instructors, faculty
Responsibility Director, Event & Volunteer Coordinators Director, Event & Volunteer Coordinators Director
Schedule FALL 2018
SPG 2019 SPG 2019
Director
FALL 2018 (ongoing)
Director
FALL 2018 (ongoing)
Director
Ongoing (year round)
2
Goal #3: Engage in consistent, timely and effective communication about valued resources to variedEnhance digital communication with Gianneschi Center’s key stakeholders. Objectives 1. Improve web presence .Website: 2. Improve current Social Media outreach efforts. 3. Distribute calendar year-end e-Newsletter. 4. Grow Constant Contact database. Action Item
Sample Action Steps needed to achieve objective
Measurement
Resources
Responsibility
3.1.1
Website: implement frequent design and content changes.
Homepage and landing page visits, document downloads, inquiries.
CBE web designer, intern
Director, Intern
3.2.1
Social Media: refresh Facebook content and Twitter activity to align with educational and networking events.
Engagement comments, shares, reposts, likes, followers, traffic, visits.
CBE social media coordinator, intern
Intern
3.2.2
Social Media: broaden reach by creating LinkedIn, MCBE Blog and Wikipedia presence--move history from website to Wikipedia webpage.
Engagement connections, words blogged, visits, inquiries.
CBE social media coordinator, intern
Intern
3.3.1
Develop year-round digital outreach campaign for Center
Advisory Board, intern, partners
Director, Intern
3.4.1
Grow number of contacts in Constant Contact database with names of recipients of digital communications. Input organic referrals and purchased contacts.
Open rates, unsubscribes, clicks to webpage and social media, inquiries. Open rates, unsubscribes, clicks to webpage and social media, inquiries.
Guidestar Reports, intern
Director, Intern
Schedule Ongoing (year round) Ongoing (year round) Ongoing (year round) SPG 2019 Ongoing (year round)
3
Goal #4: Engage CSUF students by providing opportunities to engage with the nonprofit community. Objectives 1. 2. 3. 4.
Contribute to the CSUF Nonprofit Professional Alumni Association’s annual student scholarship. Select Gianneschi 201 9 Student Fellow in Nonprofit Leadersh ip (also see 1.2.1). Serve as faculty advisor for CSUF Rotoract Club in their activities year round. Recruit potential hiring employers to Mihaylo Business Career Fair and CSU Fullerton Career Fair.
Action Item
Sample Action Steps needed to achieve objective
Measurement
Resources
Responsibility
Schedule
4.2.1
Announce matching funds challenge at CSUF NPAA Spring Mixer. Fund up to $500.
Number and amount of funds donated to the NPAA.
NPAA President
Director
SPG 2019
4.3.1
Solicit and select Gianneschi 2019 Student Fellow in Nonprofit who will be matched with Host Fellow for Summer 2019
Number of qualified applicants.
Judges (external and internal)
Number of new members. Satisfaction with quality of monthly events.
Rotoract Board
Director, Rotoract President
Number of employers registered.
Mihaylo Career Center & CSUF Career Center
Director
4.4.1
Serve as ASC (students) faculty advisory for CSUF Rotoract Club.
4.5.1
Promote hiring fairs to nonprofits and government entities located in LA-OC and surrounding counties.
Director
SPG 2019 Ongoing
Ongoing
4
5
Gianneschi Center for Nonprofit Research Goals
GOAL #1
GOAL #2
GOAL #3
GOAL #4
4: Awareness of global, local, and regional environment
3: Recruit diverse and high-quality faculty and support high-quality applied research.
X X
X X
4: Strengthen partnerships with key stakeholders and increase financial support for the College.
1: Develop and maintain a curricular and co-curricular environment that prepares students for participation in a global society and is responsive to workforce needs.
and staff 3: Recruit and retain a high-quality and diverse faculty
X
X
4: Increase revenue through fundraising, entrepreneurial activities, grants, and contracts
CSUF Strategic Goals
X
2: Improve student persistence, increase graduation rates University-wide, and narrow the achievement gap for underrepresented students.
Goals-Alignment Matrix
X
2: Provide effective, student-focused operations.
Mihaylo College Strategic Goals
X
1: Deliver innovative and effective curriculum and instruction to prepare Mihaylo students for success in the global economy.
Mihaylo College Learning Goals
3: Interpersonal skills
X
X
X
X
and problem solving2: Business opportunity recognition
X
X
X
X
X
X
X
X
X
X
X
1: Functional knowledge
6...