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Google Analytics In-Class Exercise Use the “Master View 1” from the Google Merchandise Store Account (Demo Account) to answer the following: Compare site traffic from Aug 1, 2018 - Aug 31, 2018 with traffic from July 1, 2018 – July 31, 2018. 1. Which period had more sessions? July 2. Which period had higher revenue? (Conversionsà Ecommerce). Why is there such a large difference? Hint: look at best performing products There was a higher revenue in August. For example: The Google Large Tote Canvas gave a revenue of $5,759.03 in August compared to $2,830.97 in July. The products performed better in August than in July. 3. Compare mobile, tablet, and desktop visitors. Which has the most sessions? Has there been an increase or decrease in mobile and tablet users? Desktops. Desktops. An increase but is not significant.

For the next questions, use the time period Aug 1, 2018 – Aug 31, 2018 unless noted otherwise. New vs. Returning Visitors (under Audienceà Behavior) 4. Which type of visitors (new vs. returning) appears to be more engaged with the site? What metrics did you use to identify this? The returning visitors are more engaged. This is because they know what they want from the website and they get it which can easily be seen in the amount in transactions as well as in the revenue where despite the returning visitors being a smaller group, the amount of money and time they spend on the website is higher than the new visitors’ Demographics (under audience) 5. Which countries are people visiting from? (name the top 3) US, INDIA AND UK

6. Which states are people visiting from? (name the top 3) California, NY, Texas

7. Which states have the highest bounce rate? Florida, New Jersey, Georgia

8. What is the gender breakdown? (%female, % male). Which is generating more revenue? 69.43% MALE 30.57% FEMALE MALE = MORE REVENUE

9. Which age range visits the site most often during this period? Which has the highest revenue? 25-34 10. Look at the “Affinity Categories” and “In Market Segments” under Interests. Which categories and segments have the highest revenue? Does this surprise you? Business services/Marketing and Advertising Services. NOT AT ALL. Site Content (under behavior) 11. Which pages have the highest bounce rate (I came, I saw, I puked)? What does this mean? THIS TWO PAGES /google+redesign/shop+by+brand/youtube

/home

This means that the users are not as interested in them. 12. Which pages are the highest “landing pages”? What does this mean? This means that users start browsing on the website by starting here. Home page is an example of this.

Acquisition 13. Which channel does most of the traffic come from (organic search, social, etc.) and which has the highest revenue? Organic / referral

14. Which social site has sent the most referrals? Which is the second highest? Does this surprise you? Do you thinks social media is a channel Google should invest in for increased revenue? YouTube and Facebook. YES, this is a way to let people know that the store exists

15. Explore different reports. Did you find anything interesting? I found interesting the campaigns they have, and how the most successful one is the AW- YouTube Brand...