Group 3 Global Marketing & Lululemon W21 PDF

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Group 3 Global Marketing & Lululemon W21...

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PRESENTATION ASSIGNMENT GLOBAL MARKETING 20% of Final Grade

Global Marketing and Lululemon INSTRUCTIONS:  

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Prepare a 20-minute PowerPoint Presentation for the class. Please closely follow the Rubric provided. Your PowerPoint presentation will incorporate the content learned in Chapter 4 on Global Marketing (4-1, p.42-51 and 4-5, p.62-65 from your MKTG 4th Edition Text) You will analyze Lululemon and how they have adapted their business to operate in a global environment Please review the following links You are encouraged to source any other reputable resources Please incorporate the Learning Objectives noted below (you can add additional L.O. but must address these at a minimum in your presentation) All team members must present as equally as possible within the time frame provided

LINKS https://www.allinclusivemarketing.com/10-tips-expand-marketing-strategy-globally/ https://biv.com/article/2018/10/international-expansion-key-lululemon-success https://www.originoutside.com/insights/local-vs-global-marketing-with-lululemon

LEARNING OBJECTIVES: 1. Discuss the importance of global marketing to Canadian business. (include both the benefits and the challenges) 2. Indicate why and how the 4 P’s of the marketing mix may need to differ when going global. 3. Describe the concept of “Glocal” and how successful companies incorporate it in their global marketing strategy. 4. Discuss the Canadian company, Lululemon, and some of the challenges they had to overcome in expanding to new markets....