Group Swot Analysis-Fairmont Hotel & Resorts PDF

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SLIDE 1 TO SLIDE 4:

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STRENGTHS Fairmont is a long-life brand (since 1907) Being merged with Accorhotels group (ie. Novotel, Sofitel, Ibis, etc.), which will share a global management system and diversity, Fairmont will enhance its competitiveness in the luxury hotel segment. (CBCnews, 2015) Nice Rapport & markable presence worldwide as luxury hotel. Unique architecture and design, Best Landmarks & locations to attract clients. (Fairmont, n.d.) Environmental Leader in the hotel industry. Smaller Chain yet Maintains a high level of service. Free Of Corporate Stigma

OPPORTUNITIES The Immigration trend strengthens Canada’s diversification, attracting more visitors to international tourists. (Statistics Canada, 2015). Canada’s festivals and events, which represent the specific cultures of different cities/provinces/territories across Canada, attracts a large number of visitors and tourists when they occur. (Parliament of Canada, 2014) Added Advantage of continuous reduction in gas prices- May likely result in increased travel demand. (Arnold, 2016) Usage of Smart Technology: Benefits of (http://webreports.mergent.com, 2015, p. 16). Green Partnership Program

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WEEKNESSES Frequent Hikes in prices (Fairmont, 2016) Does not have as many of Michelin Star classified restaurants as other competitors. (Fairmont, Fairmont Hotel Vier Jahreszeiten), (www.ritzcalton.com, 2015), (www3.hilton.com), (Eater.com, 2015) Is not not a household name Not been able to achieve the status comparative to the other hotel brands such as Ritz Carlton. Lack elegance to some of their finest established properties. Poor Clientele Demographic Low on J.D. Power and LQA scores Low Employees per room ratio Lack of personalized customer service.

THREATS

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Reduction in Canada’s budget for marketing. (http://webreports.mergent.c om, 2015, p. 21) Thus, other emerging markets are considerable competitors. (Passport, 2015, pp. 44-47) Many hotels with similar services have better prices (www.trivago.ca, 2016) Climate change causes negative impact on hospitality industry (www.nrcan.gc.ca, 2016) Aged Building

Slide 5: POTENTIAL ACTIONS:  Enhance, Build on Strengths  Mitigate the Weaknesses  Manage the Threats  Exploiting the Opportunities

Slide 6: REFERENCES: 1. Hu, H. (2019, January 1). Fairmont Hotel - Company analysis (Marketing). Heathervu.Blogspot.Com. Retrieved March 14, 2022, from https://heathervu.blogspot.com/2019/01/fairmont-hotel-company-analysis.html 2. Document 9853403. (2021, August 17). Studylib.Net. Retrieved March 14, 2022, from https://studylib.net/doc/9853403/ 3. Thy, T. (2013, July 5). Fairmont Hotel. Prezi.Com. Retrieved March 12, 2022, from https://prezi.com/efeynrfbil1q/fairmont-hotel/...