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FACULTY O UNIV

NAGEMENT MARA MERBOK, KEDAH

Diploma in Information Management (IM 110)

Introduction To Electronic Recordkeeping (IMD 212)

“GROUP ASSIGNMENT : HOT NUTS DONUT”

By: Nurul Aini Binti Md Salleh (2018296986) Ilyamaisarah Binti Mohd Fuzi (2018415674) Nur Adilah Binti Muhamad Fauzi (2018297016) Nurul Athirah Syahida Binti Ridzuwan (2018211224)

Class: KIM1103E

Prepared for: Prof. Madya Dr. Asmadi Mohammed Ghazali

4 December 2019

“GROUP ASSIGNMENT : HOT NUTS DONUT”

By:

Nurul Aini Binti Md Salleh (2018296986) Ilyamaisarah Binti Mohd Fuzi (2018415674) Nur Adilah Binti Muhamad Fauzi (2018297016) Nurul Athirah Syahida Binti Ridzuwan (2018211224)

Faculty of Information Management Universiti Teknologi Mara Merbok, Kedah

4 December 2019

TABLE OF CONTENTS

ACKNOWLEDGEMENT

Bismillahirrohmanirrohim ,

First of all, we would like to thank God as finally we were able to finish our group assignment that has been given by lecturer to us . This task had been done with all effort by group members cooperation .

Besides that, we would like to express our sincere gratitude to our lecturer, Prof. Madya Dr Asmadi Mohammed Ghazali because without his guide and encouragement, our group assignment cannot be done properly .

Finally, thank to our beloved friends that always stick together and also work hard to produce a good assignment with all effort and responsibility . Hope that all the effort will give a lot of benefits to us and also to our group assignment . Last but not least, many appreciation to all those who gave us the possibility to complete this group assignment .

INTRODUCTION

1.

Company Overview

Hot Nuts Donut is one of the world’s leading baked goods and coffee chain founded in 1950 by Bill Rosenberg who set up the first Hot Nuts Donut shop and Quincy MA. Five years later the company became franchise legacy. It grew from its values that lie in believing in the needs of its customers and to provide the best food, beverages and the best of everything that goes beyond a cup of coffee to make the communities better off. To date it has served more than 3 million customers across the US while supplying more than 50 varieties of premium beverages, breakfast, sandwiches and baked foods. It has 12,000 restaurants worldwide, and that is 8600 restaurants in 41 states across the USA, and over 3200 restaurants across 36 countries. 30 cups of coffee are sold per second (Mccue, 2017). Dunkin’ Donuts is the subsidiary of the Dunkin Brands Inc.

Hot Nuts Donut has a unique creation of its products with exciting flavors made by its chefs to satisfy its targeted customers, and above, to prioritize the needs and to remain loyal to the tastes and time of its customers. Hot Nuts Donuts originally created items, tastes, looks and shapes. Hot Nuts Donut targets all class of the population while being careful not to alienate its traditional customer base. Hot Nuts Donut’s customers are seen as ‘tribe’ that enabled it to sustain the waves of tougher economic crisis in 2009 when its rival coffee shop faced a fall in demands. Hot Nuts Donut has been the top brand exceeding the customers’ expectations with respect to quality, taste and customer service.

2.

Logo

3.

Motto

“America rise on Hot Nuts Donut” is the first motto for Hot Nuts Donut but in March 2009, the company launched a new motto which is "You 'Kin Do It !".

4.

Vision

Hot Nuts Donut’s vision is “to be always the desired place for great coffee beverages and delicious complementary doughnuts & bakery products to enjoy with family and friends.” Here, the focus is on the leadership Hot Nuts displays by retaining the first ranking in terms of demand for its products. The statement relates to desired place and let families and friends enjoy. The most important ways Hot Nuts satisfies these components is by first constantly redesigning itself with changing time, and diversifying what it has to offer. At Hot Nuts, there is much more to gain from rather than the foods and beverages.

5.

Mission

Hot Nuts Donut mission is “to be the leading provider of the wide range delicious beverages & baked product around the kingdom in a convenient, relaxed, friendly environment that insures the highest level of quality product and best value for money.” The focus of this mission statement is on the quality that Hot Nuts wants its customers to enjoy. The company recognizes that it is requisite to the creation of loyal customers. The statement has these elements which is leading provider and distinguished quality.

6.

Objectives

The objectives of Hot Nuts Donut are to expand its restaurant outlets on a much wider geography on both local and international grounds. Therefore, the company has embarked on an aggressive outlet expansion to benefit the growing demand for coffee. Another objective of Hot Nuts Donut is to open 148 new franchises in international markets in the medium term to more than triple its international growth from the previous year. Hot Nuts Donut are international premium donuts brand and they offer unique flavours of donuts and beverages to their customer like they have never tasted before. Hot Nuts Donut only uses the best ingredients from all over the world. Such as Belgian chocolates and California almonds, in their products. The first outlet opened in Indonesia on June 26th, 2005 at Supermall Karawaci. After founded on June 2005, within less than 6 years of operation. Hot Nuts Donut has succeeded in opening more than 120 outlets throughout Asia with its expansion in Indonesia, Singapore, China and Malaysia.

7.

Core business

Hot Nuts Donut core business comprise “honesty, transparency, humility and integrity.” With these principles, the company has set a practice that customers appreciate and feel part of. Moreover, it has enabled the entire business to withstand any challenges because of the strength of the culture it showcases.

8.

Organizational Structure

CEO NURUL AINI BINTI MD SALLEH

TECHNICAL TEAM

FINANCIAL TEAM

HUMAN RESOURCE TEAM

NURUL ATHIRAH SYAHIDA BINTI RIDZUWAN

ILYAMAISARAH BINTI MOHD FUZI

NUR ADILAH BINTI MUHAMAD FAUZI

FINANCIAL MANAGER

HR MANAGER

TECHNICAL MANAGER

SENIOR MANAGER

SENIOR MANAGER

SENIOR MANAGER

ASSISTANT MANAGER

ASSISTANT MANAGER

ASSISTANT MANAGER

STAFF

STAFF

STAFF

CONTENTS

Functional Requirements of Electronic Records

CONCLUSION

To conclude it, this company’s have many strengths and opportunities and it is being recommended that Hot Nuts Donut can go further with their products. The three year marketing plan for Hot Nuts Donut has been created by it is founders to secure additional funding for growth. Although Hot Nuts Donuts have rivals like Starbucks next to it, since it was first set up in 1950 it had continued to expand across the US, with now serving more than 3 million customers everyday. Hot Nuts Donut has experienced greater than anticipated demands for its menu items as the company builds itself on serving simple fare at a reasonable price to working class customers and people across all age, race and income demographics. Hot Nuts Donut has ambitious plans to expand into a national coffee powerhouse and to differentiate its products from rivals since it has its own clear vision and knows the type of customers it should be targeting and how to position itself on a competitive market.

The external environment is ever competitive with rivals like Starbucks and McDonalds, however, based on the company’s strengths and opportunities it is recommended that Hot Nuts Donut can go forward with expanding its outlets across other regions of the US and internationally. The customers benefit from competition and with the recent crisis that has led most Americans into unemployment and low income, Hot Nuts Donut makes no difference in the class of customers and its vision to serve the average Joe and other groups of customers looks highly promising and achievable.

REFERENCES

i.

Home. (2019, June 4). Retrieved from https://www.ivoryresearch.com/paper-874125marketing-plan-for-dunkin-don

uts-to-double-its-number-of-stores-in-the-us-by-2020/.

ii. World's leading baked goods and coffee chain. (n.d.). Retrieved from http://dunkindonuts.com.my/index.html.

iii. Msa. (2019, October 11). Dunkin Donuts Mission Statement 2019: Dunkin Mission & Vision Analysis. Retrieved from donuts/.

Donuts

http://mission-statement.com/dunkin-...