Hydroxycut Advertisement PDF

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Hydrocyxut Ad Analysis Paper. Professor Stanley. Eng 10: Tues/Thurs. 21 Feb 2017....

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Professor Stanley English 11: T/TH 12-1:15 21 February 2017 Hydroxycut Advertisement Analysis Paper We are exposed to hundreds of advertisements through bulletin boards, social media, television, magazines and many other resources to persuade us into buying the “best” products. According to Jib Fowels’, “Advertising's Fifteen Basic Appeals” article, to sell products and services, advertisers appeal to one or more of the fifteen emotions. Furthermore, I have realized most advertisements use some sort of catch phrase or symbol that relate to the product, or something people will remember and relate to. The Hydroxycut ad features attract interest in those men and women trying to lose weight quick and easy by taking, “America’s #1 Selling Weight-Loss Supplement,” according to the advertisement. Some, such as Dr. Nick Evan, M.D., and others quoted on the advertisement that have previously used the supplement, help encourage others that their product works from the outcome of their experience. Including before and after pictures, quotes by professionals and previous users, using eye catching colors, and bolded letters can do a simple touch as to targeting their audiences’ attention. “In Fowels’ view, consumers are well advised to pay attention to these underlying appeals in order to avoid responding unthinkingly.” I think this is where the audience would step in and become more educated with the product in situations like these using their own judgment to whether the product is reliable or not.

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The Hydroxycut advertisement exposes the following basic appeals: #6: The Need to Achieve. In this need, Fowels says, “to accomplish something difficult. To overcome obstacles and attain a high standard. To excel one’s self. To rival and surpass others.” Advertisers usually use this appeal to catch their consumer’s attention that their product is one of the best at succeeding. Looking back at the Hydroxycut advertisement, the advertisers use the quote, “America’s #1 Selling Weight-Loss Supplement” and “Clinically proven ingredients help you lose up to 4.5 times the weight than diet and exercise alone” to associate it with success. This will eventually convince the audience that Hydroxycut, compared to many other supplements, is the best choice. Without the use of “The Need to Achieve” appeal, it would not attract its consumers as easy as it does because, how would an advertisement be successful without slogans and statistics? #7: The Need to Dominate. In this appeal, Fowels says, “the need to dominate and control one’s environment is often thought of as being masculine.” The article displays before and after pictures that give an example of how Hydroxycut helps the consumers to “dominate” others. By taking this supplement, it will “guarantee” you to lose weight quickly, look healthy and stronger than if you were taking some other supplement other than Hydroxycut. The audience of Hydroxycut, or those who have tried everything, are vulnerable, and tried to lose weight, would look at this advertisement and automatically be convinced with the images and quotes from the doctor and previous users. #9: The Need for Attention. In this appeal, Fowel says, “this is the need to be looked at., The desire to exhibit ourselves in such a way as to make others look at us is a primitive, insuppressible instinct.” When I think of this emotional appeal, I’m sure many think of it as

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someone being fit, healthy, good looking, and strong. I can also compare this need with the before and after pictures on the Hydroxycut advertisement. The men and women in the before pictures do not look as content as those in the after pictures, whereas they’re thinner, healthier, and smiling. Overall, the Hydroxycut advertisement has an exceptional amount of emotional appeals that were listed by Fowel’s article in order for any advertisers to catch their audience’s attention. Whether the ad is effective or not varies from person to person. Personally, I do not think this advertisement is effective because there is no scientific evidence presented. Photoshop has made it easily possible to convince people that, such products like Hydroxycut, as simple as putting some mixed powder into your water, without any kind of physical activity, can work effectively and make them lose a great amount of weight. Just because some ads post before and after pictures, quotes by doctors, and past users does not always make it effective. Everyone has different kinds of bodies and ways in order to help them lose weight. Therefore, I do not believe this ad is ethical because of the insufficient amount of evidence that is shown on the ad to convince the audience that this product actually works.

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Work Cited Fowles, Jib. "Advertising's Fifteen Basic Appeals." Jfowles.html. N.p., 1998. Web. 25 Apr. 2017. "Weight Loss Ads." Pinterest. N.p., 2008. Web. 25 Apr. 2017....