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Summary

Guión y presentación en ingles. Obligatoria de adverstisement....

Description

Describe the ad: -

Tezenis: In the announcement appear different models , which are famous people. The first one is called estefania and it is a model that wears a black bra with a print similar to a zebra but the lines are made with glitter. The second girl is named Carolina and is an actress, she wears a beige bra with a black lingerie print. The next one is Giulia the glamorous, that wear a bra very similar than the first one.

Who is your targeted at? age, gender, income… -

Tezenis: Tezenis is targeted at women and men whose ages are between 15 to 50 more or less years old, and the prices are very accessible to everyone.

What are the different persuasion and attention - getting techniques used -

Tezenis: In this ad the techniques used are the music that is very catchy and the famous people that appear dancing during all the advert.

Conclusion: include summary of findings in the conclusion, do any of the ads you have been chosen use stereotypes, which is the best, which is funniest and why and which is the most original and why. -

Tezenis: this add have a clear stereotype that is the body of the girls. All of the models are skinny and very beautiful, apart to be famous. Intimissimi

The funniest advert we think is the intimissimi one because it has a story to tell. Appears jessica parker going to an event all dressed by intimissimi but with the product star that is the bra. Everyone in the street and in the party looks at her Say how each of the ads persuades the audience to buy the product. Make comparisons: why we like or we don’t like the ad/ads.

TARGET Intimissimi y Tezenis son marcas dirigidas a mujeres y hombres, sobre todo mujeres con edades entre 15 y 50 años, es decir para gente joven y mayor. Económicamente son productos accesibles para todo el mundo

1.: Hello we are Carla and Marra and we going to compare 2 advertisements that are from different brands but the same product. I’m gonna talk about tezenis ad and my partner celia about intimissimi one. First we’re gonna start with some history about the brands. 2: Intimissimi and calzedonia, are italian companies created by the Italian businessman SANDRO VERONESI, an italian businessman who is one of the richest persons in the world. Intimissimi was born in 1996 and specializes in bras, panties, lingerie underwear, bikinis and pajamas. This corporation is composed of Calzedonia, Intimissimi, Tezenis and other brand. 1: And Tezenis was launched in September 2003, near Verona, in Italy, with the aim of creating a business in the sale of underwear, home wear and pyjamas for men, women and children. Since 2003, Tezenis has opened more than 190 stores mainly in Italy and in Europe. 2: The type of the product that the ads are advertising are underwear clothes, specifically bras. In Intimissimi case just one type of bra and in the case of Tezenis different kinds of bras. 1: In 2019 both of the campaigns of these companies used a famous person as a model for each campaign. In Tezenis campaign the company used Lola Indigo, a famous singer that appeared in two famous tv programs, OT and Fama a bailar. And in Intimissimi campaign appear, another time because she appeared in other campaigns, the famous actress Sarah Jessica Parker. 2: Now we are going to see both advertisements, and after that my partner anna will explain Tezenis ad and i am going to explain the intimissimi. 1: In this ad we can see lots of girls dancing and posing to the camera with different types of bras and at the end of the advert they appear all together posing in a type of escenari. 2: Intimissimi ad first shows Sarah Jessica Parker in her home choosing what she is going to wear, and she chooses the black lingerie bra. Then we can see her walking through the street and how the people watch her and her outfit. Then at the end we can see that she is on an event with a red carpet posing to the paparazzi cameras with his look from intimissimi. 1: Now we are going to talk about the target market of the products. We just do one target because is the same for each brand. The products are targeted at women and men, especially women between the ages of 15 to 50 more or less, that is, for young

and middle old age people. 2: And we have to say that economically are cheap products, so there are accessible to everyone. 1: All the ads use some techniques and in the case of tezenis are, famous people, in this case lola indigo, rita ora and others. And sound effects, that they used a song with lot of rhythm and the models dancing that keeps our attention all the ad. 2: In intimissimi case they use a famous person too, that in this case is Sarah Jessica Parker. The music in this ad is more slowly but there are some sense of humor and shows a story. 1: Well, now we are going to answer this questions. the first one is if this ads have stereotypes and the answer is yes. The girls that appear in both ads have great and sexy body, and the message that transmit is that if you put that products having every type of body you will look as them. And that message is wrong because if you are skinnier or fatter you will look great too, and all the bodies are pretty. 2: The second question is that which one is more original. We think that both ads are different, and both are original in different ways. tezenis one is original because the girls are having fun dancing wearing the products and the music has lot of rhythm. And intimissimi is original too because has sense of humor and have a story. But if we have to choose one we prefer the intimissimi ad because of the story that we tell previously. 1: To finish the presentation, we are going to compare both ads. As we said before, the tezenis ad is original because appear a lot of girls, they are having fun and the brand shows different type of bras. 2: And intimissimi follows a story all the ad and have sense of humor, as well as the product is shown all the time. 1: And that’s all, we hope you enjoyed our presentation and thank you very much for your attention....