Individual ASSG MGT162 ( Munchy\'S) PDF

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MGT 162PRINCIPLES OF MANAGEMENTINDIVIDUAL ASSIGNMENT:MANAGEMENT FUNCTION COMPANY ANALYSISMUNCHY’SNAME: AMMAR IRSYAD BIN THAFFAWI NO MATRIX: 2021115575GROUP:JIM1101APREPARED FOR:MADAM JANNAH MUNIRAH BINTI MUHD NOORDATE: 17 JUNE 2021Student’s Name : AMMAR IRSYAD BIN THAFFAWI Student’s ID : 2021115575 ...

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MGT 162 PRINCIPLES OF MANAGEMENT INDIVIDUAL ASSIGNMENT: MANAGEMENT FUNCTION COMPANY ANALYSIS

MUNCHY’S NAME: AMMAR IRSYAD BIN THAFFAWI

NO MATRIX: 2021115575

GROUP: JIM1101A PREPARED FOR: MADAM JANNAH MUNIRAH BINTI MUHD NOOR DATE: 17 JUNE 2021 1

FACULTY OF BUSSINESS AND MANAGEMENT ASSIGNMENT / PROJECT DECLARATION FORM

Student’s Name

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Student’s ID

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Program Code

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Course Name

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Assignment/ Project No.

AMMAR IRSYAD BIN THAFFAWI 2021115575 IM110

Part :

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Course code

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MGT162

PRINCIPLES OF MANAGEMENT

: INDIVIDUAL ASSIGNMENT(1)

Due Date : 17/6/2021

Submission Date :

17/6/2021

Assignment/ Project Title Lecturer’s Name

Student’s I/C No. : 020316-10-0111

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: MANAGEMENT FUNCTION COMPANY ANALYSIS

MADAM JANNAH MUNIRAH MOHD NOOR

I hereby declare that the work in this assignment/ project was carried out in accordance with the regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or acknowledged as referenced work. This assignment/ project has not been submitted to any other academic institution or non-academic institution for any degree or qualification. I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi MARA’s Diploma/ bachelor’s degree/ Master’s Degree students, regulating the conduct of mystudy and exams. I hereby declare that this assignment/ project is written by me and: i. is a result of my own work ii. has not been used for another assessment at another department/ university/ university college in Malaysia or another country. iii. does not refer to/quote works of others or own previous writings without stating it both in the text and in the reference list. iv. mentions explicitly all sources of information in the reference list; and will go through similarity check (Turnitin). I am aware that disciplinary action (which may include the deduction of marks in the assignment/ project) will be taken against me if I am found to be an offender.

17/6/2021

Date

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ACKNOWLEDGEMENT First of all, I would like to thank to ALLAH SWT for giving me the courage to complete the task while facing the new norm in the increasingly widespread disease epidemic that is COVID-19. I was so grateful to be given the opportunity to research something I had never known before. This can add more knowledge for me to keep trying to learn. I have finally completed an assignment with great enthusiasm and determination. All the time I spent searching for and discussing ideas, as well as justifying theoretical clues to drive the output, was well spent, Insya-Allah. As a result, I would like to express my gratitude to the people who assisted us in completing this project. First and foremost, I would like to thank Madam Jannah Munirah Mohd Noor, our Fundamentals of MGT162 lecturer. She had shown us how to complete this assignment. Every week in class, he reminds and guides students on how to search for information about this assignment. Individually, my parents have played an important role in enhancing my self-identity and developing the people I am today. They have taught me how to age and grow gracefully. Then, we would like to express our gratitude to all our friends who assisted us and shared ideas with us. They also offered us assistance and advice. Finally, we would like to thank our parents for always praying for us and taking the time to listen to us. Thank you also to all the units at UiTM Segamat. We are hopeful that our assignment will be completed and received. We had used our effort and recognition to look for information and ideas. I hoped our efforts were worthwhile.

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TABLE OF CONTENT PAGE DECLARATION FORM ACKNOWLEDGEMENT

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TABLE OF CONTENT

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EXECUTIVE SUMMARY

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1. INTRODUCTION………………………………………………………6 1.1 Background of organization………………………………………….6 1.2 Location………………………………………………………………6 1.3 Product / Service provided…………………………………………...6 2. PLANNING ORGANIZATION STRATEGY………………………..7 2.1 Vision, Mission statement……………………………………………7 2.2 Type of plan practiced by the company……………………………...7 3. ORGANIZING STRATEGY…………………………………………..8 3.1 Organizational structure……………………………………………….8 3.2 Type of departmentalization…………………………………………..8 4. LEADING APPROACH………………………………………………..9 4.1 Leadership approach available in the company………………………9 5. CONTROLLING STRATEGY………………………………………..10 5.1 Controlling method used by the company…………………………...10 6. RECOMMENDATION AND IMPROVEMENT…………………….11 6.1 Any recommendation on this organization based on the Islamic Perspective management and quality improvement discussion ……………………………….11 7. REFERENCES …………………………………………………………12 8. APPENDICES…………………………………………………………..13

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EXECUTIVE SUMMARY Munchy Food Industries Sdn Bhd (doing business as Munchy's) is a Malaysia-based snack food company with a global presence in over 60 countries. Its group headquarters are in Batu Pahat, while its corporate headquarters are in Klang. Munchy's has offices in Ipoh, Butterworth, Johor Bahru, Kota Bharu, Kuantan, Malacca City, Kota Kinabalu, and Kuching, as well as overseas offices in Singapore and Thailand. From the beginning, they set up the company, among other things they sold wafers, wafer bread, and biscuits. Munchy’s has over 70 biscuits, wafers, and crackers on the market right now. This shows that they are very consistent in making products that are very popular around the world and even add profits every year. Among the examples that can be taken care of, they have made foods like Captain Munch Cookies, Lexus Sandwich Crackers, Oat Krunch, Muzic & Nuss Wafer Cubes, Sugar & Lite Cream Crackers, and more. Munchy’s also has their vision and mission statement. Their vision is to be in the leading position in every country that we compete in. While their mission is to provide fun, cheeky, yummylicious biscuits and snacks for everybody around the world. Besides, Munchy’s also covered the four basic functions of management which are planning, organizing, leading, and controlling.

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1. INTRODUCTION 1.1 Background of the organization Munchy’s was first founded in 1991. The story began when these two brothers started their business to create a business that would be famous and attract the interest of communities around the world and in a little calm hamlet in southern Malaysia, a group of biscuit connoisseurs devised their first successful crunch using a second-hand wafer stick machine. Then, Batu Pahat is a tiny Malaysian town in the south. Munchy Food Industries was founded by the Tan brothers, SK Tan and LK Tan. The brothers expanded the company to its current position with the help of their siblings, CK Tan and Net Tan, with an initial investment of RM80,000. Besides, Munchy's economic output grew year after year as the brothers worked toward their objective of selling Munchy's all over the world. South Africa was the company's first entrance into international markets. Following that, the brothers formed a collaboration with a well-known MNC chocolate producer, allowing Munchy to enhance its product line to include chocolate wafers. 1.2 Location Munchy's was founded in 1991 in Batu Pahat, a tiny town in Malaysia's south. Now, they have moved to Selangor at Lorong 8, Jalan Batu Tiga Lama, Batu Tiga, 41300 Klang, Selangor 1.3 Product / service provided. Munchy's is a company that sells wafers, roll wafers, and biscuits, among many other things. Munchy's has over 70 biscuits, wafers, and crackers on the market today. Then, each year there always must improve their targets which are making the company strengthen its finances and add several new products in the future. Besides, the most popular Munchy's goods include Captain Munch Cookies, Lexus Sandwich Crackers, Oat Krunch, Muzic & Nuss Wafer Cubes, Sugar & Lite Cream Crackers, Mini Sandwich Biscuits, Munchini, Yosss & Speed Wafer Sticks and 6

Marie Biscuits. There are so many products which can be produced by successful entrepreneurs and these siblings can bring Munchy’s to international fame. However, Munchy's has succeeded in branding and has risen to number one in wafer production and number two in biscuit production in Malaysia.

2. PLANNING ORGANIZATION STRATEGY 2.1 Vision, mission statement -The Munchy’s vision is to be the most successful company in every country in which we compete. They will continue to strive to be among the challengers who are thirsty for achievement. -The Munchy’s mission is to serve everyone across the world with amusing, cheeky, yummylicious biscuits & snacks. 2.2 Type of plan practiced by the company. The mission of Munchy’s is to provide joyful, cheeky, and reasonable price of biscuits and snacks for everybody. Munchy's believe that they can become a well-known brand with continuously development and improvement in their products. Besides, they might well seek to focus tenaciously for the fun snack dream and to be recognized as a Malaysian brand. Munchy's always uses the best ingredients to make delicious biscuits and wafers. Munchy's believes that the highest quality biscuit and wafer stick can only be produced by using the best ingredients. As a result, they consider all factors when selecting an ingredient supplier. Aside from that, they focus on brand development by hiring an international adviser to create a one-of-a-kind product.

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3. ORGANIZING STRATEGY 3.1 Organizational structure

3.2 Type of departmentalization Every company have their own departmentalization and just like Munchy, they also strive to strengthen their departmental structure so as not to hire irresponsible people to manage large companies like Munchy’s. Besides, Munchy's approach is causing the firm to become stronger and stronger. Their products are focused on teens and children, and they are halal, which means they are suitable for Islamic consumption. Their R&D, which focuses especially on new prospective goods and advancements, will ensure that the firm is constantly at the forefront of innovation. 8

4. LEADING APPROACH 4.1 Leadership approach available in the company. Leading is the process of directing and influencing activities related to the duties of group members or the process of directing human resource efforts toward organizational objectives. There are three approaches to leadership such as trait theory, behavioral theory, and situational theory. Employee-centered leader behavior is the only employee-centered behavior in which leaders develop organized work groups and ensure employee satisfaction.

In addition, it can make employees satisfied because what they did before is appreciated by their leaders. Munchy established that the most productive workgroup leaders are leaders who behave employee-centered rather than job-centered behavior leaders. Employee-centered leader behaviors are most productive because leaders always prioritize employees before work and make sure employees do plenty of events to build strong relationships with each other.

The successful entrepreneur, CK TAN, Group CEO said that they made an appearance to Munchies to grow this business from scratch, so they had to learn it all. Moreover, it says that they need common sense and best practices to build a company. As they continue to grow the business, they gain knowledge to implement in the company. Moreover, in the future, 15 to 20 years of experience makes you a different person in terms of understanding but new challenges and situations, and the risks are much greater. They started a very small company with sales of RM3 million at the time. In addition, He says they have three administrative staff which is one for marketing and sales, one for finance, and another for human resources. Everyone does everything slowly while he manages the management and incorporate a lot of new ideas into the company, like moving the sales and marketing headquarters to KL in line with our people strategy to find the best people.

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5. CONTROLLING STRATEGY 5.1 Controlling Method used by the company. Munchy Quality Assurance and Quality Control play an important role in ensuring consumers continue to support Munchy's high quality products. The department ensures that all production procedures adhere to international standards established by the numerous regulatory boards that Munchy has officially accepted. The department is organized into three sections which is process quality control, entry control, and laboratory. In-Process Quality Control is used to monitor product quality parameters throughout the manufacturing process, from raw materials to finished goods. Income Control will keep an eye on raw materials and packaging from the start.

Munchy's now has state-of-the-art manufacturing and warehousing facilities in Batu Pahat, Johor, Malaysia, covering more than 400,000 square feet. Furthermore, Munchy products are sold in approximately 60 countries worldwide. After that, MunchWorld Marketing Sdn Bhd, which was founded in 1991, serves as the marketing arm for all Munchy products.

Munchy's advantage is in-depth knowledge of the success of fast-moving consumer goods (FMCG) marketing, both domestically and internationally. Munchy's marketing prowess is demonstrated by its well-known, well-established, and popular consumer products. Munchy products always apply to consumers of all ages, including children, teenagers, and adults to differentiate their products and markets from competitors. Munchy, for example, creates the irresistible Captain Munch, who targets teenagers and children.

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6. RECOMMENDATION AND IMPROVEMENT 6.1 Any recommendation on this organization based on the Islamic Perspective management and quality improvement discussion. There is no denying that Munchy’s is one of those sales industries that grows every year to achieve the goal of achieving their own vision and mission. In addition, we can also analyze something more in-depth where Munchy’s wants healthy competition among other food operators across the country. This is because, Munchy’s is a halal and clean food product to be bought by Muslims in the world without a doubt that they need to worry about. Moreover, we can find out that the industry brought by the Tan brothers did not violate the laws laid down in Islam to maintain civilization with other religions to allow religions other than Islam like Christianity, Buddhism and Hinduism for them to also enjoy the results. Their sales are very good. Similarly, we can also learn from the history that Munchy created so that we work harder to create something that can make people interested in the results of our efforts from the beginning.

Munchy's has always acknowledged the importance of manufacturing exclusively Halal products, with the Malaysian government concentrating on transforming the country into a worldwide Halal hub. That is why Munchy's has a Halal committee. The Committee is made up of members from each important area that contributes to the creation of the goods. Many people are concerned about their health these days, therefore Munchy's has been reformulating its product line to include less sugar, less salt, less fat, and a higher nutrition value. Munchy's thinks that a balance must be struck between good flavour and health. The fact is, they place great emphasis on the question of the content that should be placed in the ingredients of every product they produce and not violate Islamic law in nutrition.

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7. REFERENCES 1. “Munchy’s” Wikipedia - https://en.wikipedia.org/wiki/Munchy%27s 2. “The Strategy Used By Munchys Make The Company Marketing Essay” https://www.ukessays.com/essays/marketing/the-strategy-used-by-munchys-makethe-company-marketing-essay.php 3. “The edge market – make better decision https://www.theedgemarkets.com/article/entrepreneur-c-k-tan-group-ceo-munchyfood-industries 4. “Prezi.com” - https://prezi.com/p/z98neva6e_oy/munchys/?fallback=1 5. “Munchy’s take a bite at The Asian Export Awards” - https://sbr.com.sg/co-writtenpartner/more-news/munchys-takes-bite-asian-export-awards

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8. APPENDICES

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