Intro to marketing strategy - Marketing Research Unit PDF

Title	Intro to marketing strategy - Marketing Research Unit
Author	Colton Woods
Course	Introduction to Marketing Strategy
Institution	University of Iowa
Pages	2
File Size	86.9 KB
File Type	PDF
Total Downloads	78
Total Views	159

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Full class lecture notes from introduction to marketing strategy on the marketing research unit lecture at the University of Iowa....

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*Marketing Research* Thursday, September 9, 2021

3:44 PM

Willow Fuchs - Business Reference & Instruction Librarian • Pappa John Business Building 3rd floor - Business Library

Keeping Current: News/Articles • Article sites: Factiva, ABI/Inform, Business Source Complete • Industry Blogs/Associations • Social Networking sites

https://guides.lib

Industry and Market Research: • IBIS World - Data • Mintel • Statista • Passport (International Info)

Disney & Netflix Case You will need 4 outside sources

Unilever Team Project ○ Definition of Industry ○ Five Year Sales History of this Industry ○ Forecast for the Industry

uiowa.edu/MKTG3000

Company Information: • Company Website (Investors section if they have one) • Mergent Online (Company info) • Factiva (Company Info under Companies/markets)

Consumer Data: • Mintel (consumer data in interactive data book) • Marketresearch.com • US Census (Demographics)...