Hyundai\'s Marketing Strategy PDF

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Hyundai's Marketing Strategy...

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Hyundai's Marketing Strategy Introduction Hyundai Motor Company is a Korean multinational automobile manufacturer based in Seoul, Korea. Hyundai was founded in 1967. Twenty years after the Hyundai Group was born, the brand became the world's fourth-largest automaker based on annual car sales in 2010. The success of The brand cannot help mentioning Hyundai's marketing strategy when stirring up the 2010 FIFA World Cup program. If someone has read the book "Never failed, it is all a challenge" by Chung Ju-Yung, the founder of Hyundai Group will understand the establishment process of Hyundai Group as well as make efforts to bring Hyundai becomes a multinational company like now. Currently Hyundai cars are sold in 193 countries through about 6,000 dealers and showrooms. Hyundai's Marketing Strategy: Big automaker stirred up FIFA World Cup The strategy to stir up the 2010 World Cup Hyundai's multinational corporation and marketing strategy will be different for different regions. In each country, the Hyundai region has also used promotion strategies based on its relevance to the culture, personality, lifestyle and beliefs of each locality. Since then advertising campaigns will easily make a good impression on consumers and build trust to them. One of Hyundai's most effective advertising campaigns recently associated with the 2010 World Cup. In Hyundai's marketing strategy that year, Hyundai was the official car sponsor for the 2010 World Cup in South Africa, Hyundai is trying to Integrating the image of its car in association with the biggest football event on the planet. Hyundai UK took on the task of designing two soccer-minded cars to use in the campaign to promote brand image and introduce products at the World Cup. Fan Festival (Fan Fest) Inspired by the previous festival held in 2002 and 2006 in the FIFA World Cup, Hyundai expanded the Fan Fest to a larger scale, continuing to stir the excitement of fans and at the same time increasing PR efficiency for Hyundai. Held in major cities of eligible countries, Hyundai Fan Fest will stir excitement and excitement for fans around the world. Exclusive program: "Fan of the Match"

"Fan of the Match" is one of the FIFA World Cup programs, exclusively by Hyundai, which aims to stir up joy and excitement at match venues and reward the most prominent fans. . Fans with colorful costumes, will be shown together with the crowd on the giant screen on half the time at all 38 matches. All winners of 38 matches will be participating in a contest at FIFA.com and the winner of this competition will be awarded a valuable prize. Hyundai Best Young Player Award (BYPA) Hyundai continued to promote its partnership with FIFA with the launch of the Hyundai Best Young Player Award (BYPA) on December 2, 2010. Hyundai is proud to be the exclusive sponsor of BYPA, the award awarded. For the youngest player under 21 years old, the best stone The award-winning player will be awarded the Hyundai Tucson ix 35. BYPA allows fans worldwide to be directly voted: Fans visit www.FIFA.com and Hyundai FIFA World Cup website will be provided with an overview of the awards and the opportunity to participate in voting their favorite players. Online program Recognizing the growing importance of digital, Hyundai has expanded its investment in websites worldwide to publish information about official partnership with FIFA, improving the efficiency of brand interaction through Special programs such as "Be there with Hyundai" (considered one of Hyundai's most effective global programs) and "Fan of the Match". At the same time create a private website that provides full information, entertainment, sponsorship history and the latest news about the World Cup. Outdoor advertising (Outdoor advertisement) To maximize brand awareness, Hyundai uses the best outdoor advertising venues such as airports, city centers and Fan gathering areas of host countries as well as on all other continents. . In addition, there are a number of other activities that are also very effective such as taking advantage of TV commercials, giant screens at stadiums, brand recognition programs such as "Be there with Hyundai", Goodwill ball (GWB) with a giant 4 meter ball is moved through 32 countries to collect the best wishes for the teams, .... Conclusion With years of experience in the automotive market, Hyundai is now a "very adept" big man, not only focusing on improving product quality, Hyundai's marketing strategy is also "quality". and flexible for each location and period. With the FIFA World Cup,

Hyundai has tried to take this opportunity to attract consumers through advertising on many different media. This is one of Hyundai's most effective global programs to date....