Aquafina\'s mix marketing strategy PDF

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Aquafina's mix marketing strategy...

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Aquafina's mix marketing strategy Introduction Pepsico is a global refreshment collective, present in many countries on the coverage of all continents in the world. It can be seen that the success of Pepsico is now very great thanks to the right strategy of PR products in each of its ecosystems. Aquafina is a typical product, when the "pet" is Pepsico out of love and marketing strategy of Aquafina has many points that make it stand out from its competitors in the same industry, creating a huge advantage. Aquafina and its competitors in Vietnam Aquafina is a brand of pure bottled water product manufactured by PepsiCo, including water with no taste and flavor. Aquafina brand is also licensed for use on many skin care products, including lip balm and anti-wrinkle cream. It was first distributed in Wichita, Kansas in 1994, before becoming more widely sold across the United States, Spain, Canada, Lebanon, Turkey, GCC countries, Iran, Egypt, Vietnam. , Pakistan and India to compete with other bottled water brands in the market. As of 2009, Aquafina accounted for 13.4% of domestic bottled water sales in the United States, making it the number one bottled water brand counted on the market share by retail sales.

Aquafina's competitors must mention: Dasani: This is the product of the Coca-cola rival of Pepsico, easily recognizing that Pepsico is empty, Coca-cola has that product to compete with the segment. Bottled

mineral water is no exception, this is a product that competes directly with Aquafina in the market. The identification of the two products is equal, the market also shares "8person and half-weight people". La Vie: This is one of the famous names in Vietnam, La vie is also the oldest imported brand. If you say no, this is the brand that is currently "on the ground" with Aquafina with a slight market share. As a product of Nestle Group, La vie inherited many elites and clear strategies that made La Vie a great rival of Aquafina in Vietnam. Vinh Hao: The only representative from Vietnam, can compete with the big beverage industry in the world. With home advantage and pure name, bottled water "Vinh Hao" is considered as a name with great recognition in the southern market and is creeping into the North market. Vinh Hao's strength is 19l bottled water (Vihawa) which is the bestselling researcher surpassing Lavie and Aquafina. Aquafina's mix marketing strategy Product Aquafina products have basic products such as: Pet 500ml, Pet 355ml, Pet 1500ml, Pet 5000ml. These products are brought to the Vietnamese market by Aquafina with clear research and strategy to bring customers products that serve their lives, providing convenience for the buying experience. Aquafina's marketing mix strategy for products targeted at many consumers such as small consumers or businesses with large capacity products. Speaking of Aquafina products, it is impossible not to mention the shimmering "super" designs that the company brings to customers. With each campaign, the company offers the main color is still blue to give customers the feeling of pure and refreshing when using their bottled water products. Or the company has combined with designer Cong Tri to launch the product with his exclusive design. With an eye-catching form, the company has shown the attentive attention to the product, when it comes to customers, they will receive the most perfect product. Distribution Aquafina's sales channel distribution system is invested and cared very hard by the company, when the company is present in 63 provinces and cities in Vietnam. Aquafina's Mix Marketing strategy is very successful in building sales channels in many small locations as well as supermarkets. Moreover, the company focuses on small distribution channels, who deliver goods to every corner of the distribution. Because of this "radical" philosophy, Aquafina products are highly recognized in the market.

In addition, the company also distributes to a wide range of supermarkets and large retailers nationwide. For example: Big C, Metro, Aeon, Vinmart +, Fivi Mart .... It's the coverage from small grocery stores to supermarkets that makes its products easier to buy than ever. According to research, Aquafina products that hold 30% market share are thanks to their large distribution channel in the market, making it easy for customers to access their products. Price Since there is no difference in the bottled water market, quality or customization factors are limited, so the competitive factor becomes price. Aquafina is very selective when it comes to its product prices. Although water is a freely available resource, bottled water is an exception and price is an important factor in generating revenue and targeting consumers. Aquafina's Mix Marketing strategy adopts a competitive pricing strategy because it provides good quality of low-calorie product and water products giving it an advantage over other competing brands. Aquafina priced products at different prices in different countries depending on the consumer market. However, the product is not highly priced and it targets middle income groups and people in the 25-45 age group because they are more health conscious. Price in Vietnam market of Aquafina bottled water falls around 4500 VND - 5000vnd with 500ml bottle equivalent to other brands available in the market. Competitive price strategy helps Aquafina to collect large numbers of revenue in Vietnam. The media Aquafina uses different traditional and modern techniques to promote its products. They engage in print media, TV commercials, etc. to promote their products. They locate the product as a pure water brand, without bacteria and safe to drink. Globally, Aquafina is known as a smart marketer with promotions and discounts over time. Aquafina is also different from other brands through association with PepsiCo and special filtering technology to remove all natural minerals in the water and give the product a mellow taste. The company also promotes by conducting contests, offering coupons and gifts on a regular basis. Moreover, Aquafina is very strong when hiring Thanh Hang, the No. 1 Vietnamese famous supermodel to represent the brand. Along with that, the company integrated into the "Vietnam’s Next top Model" program, which attracted millions of views, so this is a smart move from Pepsico brand. Aquafina also participates in charitable programs such as sponsoring 1000 barrels of water for people in saline areas, Participating in her "421 event" to raise awareness of clean water for the community ... These campaigns made war Aquafina's marketing mix strategy has many points that make it sympathetic to

customers, in addition to its brand identity is also very large from the moves that the company has drawn. Conclude The bottled water industry has many unique features, it is a industry without much customization and all lies in the right strategies that firms create. Aquafina's marketing mix strategy has many successes that make it become the No. 2 brand in Vietnam in terms of market share, but it brings a lot of profits by its right strategy. In the future, the company will still be a famous name and "big man" in the bottled water industry in Vietnam market....