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P5: Marketing Mix

Dilprit Sidhu

Slogan: “Drinks like a Soda, Kicks like an energy drink”

The Product Range: Some features of our “Angry Bull” energy drink is they give the person a lot of boost and as you know most energy drinks make you mouth dry but this one doesn’t. Also, it hydrates you because of the high amount of water content it has inside. Some of the benefits of this energy drink is that 87% of the drink is made of pure juice which makes it a healthy energy drink than some other drinks out there. This drink also gives you a better performance overall. Compared to the other energy drinks like monster and red bull. This links to our target market because some people usually need a lot of energy when they are working out hard to exercise which is provided in our energy drink.

Who is our target market? Why is this a desirable group? Our product is aimed at the age group 17-35 because they are the people that exercise a lot these times and they want to keep as fit as possible and it can be aimed at both genders and this drink will only be suitable for people who go to the gym daily to perform well and the price of our product will be cheap so any type of class will be able to afford it. My other target market will be the other business because I will be selling my products to the supermarkets for people to buy. Including corner shops. These are both a good desirable group because young people now days need a lot of energy to perform well and the business must sell it to the customers.

Benefits of our product? The physical benefits of our product are that it contains a lot of energy inside which means it gives more time for the person to exercise. The psychological benefits of this drink are that it contains a special substance which makes the person happy after they drink it and it motivates them to go to the gym. Linking this to our target market, people require more healthy drinks to help them exercise and lose weight and our drink only has healthy ingredients which makes it suitable to drink when you are exercising.

P5: Marketing Mix

Dilprit Sidhu

Concept of the life cycle Our life cycle will consist in different ways which means that our products will have different sales high or low through the period of the time. What we are going to do is that we are going to advertise a lot in the beginning to make people aware of the product and start the products off at a cheap price, so our business can grow and make money and if we keep our prices low we will have a high number of sales. Linking this to the target market, if it is cheap it would be easier to buy from supermarkets and some corner shops at affordable prices.

Pricing Strategies The first pricing strategy is our prices against the other competitors which will mean we will have to make our price a little bit lower than our customers, so our energy drinks can be sold quickly because if we don’t do this it would mean the people would go to the cheapest place which might be our competitors. This is linked to our target market because we must make sure that our drink is sold at the cheapest price possible to increase the customers that buy this drink from us. Another price strategy is that we are going to use the pricing that we are going to put our products at a low price for a short period of time, so we can achieve rapid sales. We are going to be selling our 500ml Cans at a price of 0.80 each which is an affordable and cheap price for all of the different classes to buy. After we slowly start to get an increase in our customers we are going to increase our prices by £0.20 which will make us make more profit and the customers would still buy it because it is still affordable for them to buy.

Online/Physical Presence We will also sell our product online because it would be easier for people to purchase and if we do this we will be able to increase our sales. Also, it will benefit our target market because they will not have to visit shops which might be far depending on their area or supermarkets to get this drink. We will also make sure that the website is safe to enter the confidential details including the details of the card to make the customers safe and make them use the service again.

P5: Marketing Mix

Dilprit Sidhu

Distribution We will sell our products to our customers by selling our products to other business in the area and the supermarkets, so the people can buy our drinks from the nearest shop near them which will make it easier for the customer to get the drink. Also, we will sell our drink straight to our customers by opening new shops where are products will be available to buy for our target market. Also, we will be selling our dinks in some of the gyms because the people who go the gym will need energy to work out, so they can buy this drink. There is a benefit of this which is that we will have a range of varieties for customers to choose from and buy which will help us increase our sales. By selling our products in the gym it will be easy for the customers to buy.

Promotional Mix: The first promotional method we will use is advertising our product on TV channels that will be shown on working out shows and we will have billboards that will help us gain the audience attention if we succeed within our advertising then we will be able attract a lot of customers and make more people purchase this. Also, we will promote our products by sending out leaflets to the different homes in the local area so they can be aware of this new product and the different benefits they will get out of it and we will have the posters of our drinks displayed across the different gyms within the area....