Zara Marketing Mix Mapping PDF

Preview

Summary

Download Zara Marketing Mix Mapping PDF

Description

Marketing mix Zara Positionning : -

Strong brand positioning, powerful brand identity and personality, creator of fast fashion, the most important company of the fast fashion market The brand is coherent in every aspect of their positioning (advertising, retail layouts, website, social media, etc.)

Product : -

Ability to respond very quickly to the changing needs of the customers. Manufacturing process : Full control of the products Selling preposition is to create the latest trends New styles are normally available on the sales stores within two weeks Zara comes out with at least 500 or more new designs per month If a product is not selling in the stores, it is immediately pulled from the stores. Compare to the brands like Hugo Boss, products wear out relatively quickly

Price : -

provide its products at a reasonable price compare to brand like Boss or Emporio Armani Some Zara stores might be very premium whereas others will be very much affordable to respond for every target customer as new trends tend to be a bit costly. However, the people at Zara are sensible enough as pricing is quite competitive with the brands like Pantaloons, and Phoenix

Place : -

-

vertically integrated retailer Zara is present in over 30 different countries, you will soon be seeing more Zara stores in more countries. 90% of Zara stores are owned by the company customers experience the same environment when entering one of the Zara stores, the stores are spacious, well-lit, modern and predominantly whiter and walled with mirrors Zara’s real strength lies in its culture One of the things it does is that it hires young designers and trains them to make quick decision every mall owner in India is ready to provide free space to Zara

Promotions :

-

unique marketing policy of “Zero investment in marketing” key marketing strategy is based on exclusivity, experience, differentiation and affordability. word of mouth advertising Their commitment is clearly visible in the attention they pay to each and every detail of their showrooms...