Vivo\'s marketing mix strategy PDF

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Vivo's marketing mix strategy...

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Vivo's marketing mix strategy Introduction Vivo is a Chinese technology company founded in 2009 by Morgan Moore. It is based in Dongguan, Guangdong, China. This is the "brother" brand with Oppo because the two smartphone brands are under the big group BBK Electronics - based in Guangzhou. BBK Electronics' main business in China includes many electronic products such as TVs, music players, digital cameras and especially mobile phones. One of the things that makes this smartphone successful is the marketing strategy that has been successfully applied. Join MarketingAI to analyze ViVo's marketing mix strategy. Joining the Smartphone market since 2011, Vivo is now a global smartphone brand with more than 200 million users worldwide and one of the 10 largest smart phone companies in the world. Vivo's Marketing Mix strategy for Product Vivo is a leading smartphone brand with the aim of providing quality products and superior services to customers. Vivo positioned himself as a perfect selfie smartphone and has since attracted young people. They focused on introducing products with beautiful camera, professional sound system, great appearance and providing a fast, smooth user experience. Vivo brand believes in the application of innovative and innovative technologies to produce new products. In 2012, they introduced the X1 Smartphone, the first smartphone to be integrated with a Hi-Fi chip to deliver a great sound experience. This feature has been included in all their smartphones since then. It entered the Indian market in 2014. Thus, Vivo is ranked among the top 10 smartphone manufacturers in the world. Vivo's marketing mix strategy for Price (Price) Vivo offers high quality phones at competitive prices. Vivo is a brand that recognizes some of its markets as the market for smart phones. Therefore, Vivo has made its products available in all price segments. From phone prices to mid-range and high-end prices. Giving Vivo prices a major application is a competitive pricing strategy. The high price of Vivo products is due to the number of phone features offered, the device's interface and design, battery life, camera quality, performance and audio and video quality as well. However, a large number of customers are convinced to buy Vivo products at high prices due to the excellent after-sales service that this brand offers. But many customers also believe that Vivo needs to add value to buyers by improving specifications in some price segments, especially low prices to improve their rankings in the Indian market.

Vivo's Marketing mix strategy for Distribution (Place) After being registered in 2009, Vivo sold phones in more than 100 countries around the world. The company has expanded internationally in Thailand, Indonesia, Vietnam, Malaysia, Myanmar, the Philippines and India. In particular, India is one of Vivo's largest markets outside of China. In 2017, Vivo was also launched in Pakistan and is currently the fastest growing smartphone brand in the country. Vivo sells its products through online and offline media. They sell products offline with the help of different distributors, wholesalers and retailers spread across many different countries. The Vivo brand has adopted a positive offline strategy because they believe customers want to get the device and experience the feeling before buying. Their focus is on making the product available in every electronics store and large store, so customers can easily experience the phone before buying it. Vivo believes that distribution at the point of sale is more efficient than online media because buyers can trust and experience better reputation. In Vietnam, Vivo's products are sold at the most prestigious and prestigious Smartphone retail systems in our country such as Mobile World, Dien may Xanh, FPT shop, Telecommunications A, ... and retail stores. other. Vivo's marketing mix strategy for Promotion Promotion (Promotion) Vivo is very proactive when advertising and promoting its brand. Vivo implemented its Marketing strategy and promoted its products through traditional means such as print media, television advertising, social media, Influencer and offline activities. Since 2016, in India, Vivo has replaced PepsiCo as the main sponsor for the Indian Premier League season (IPL). Vivo used Facebook and Twitter as the main platform to run their IPL campaigns. Published content focuses on new smart phones and has a great reputation.

The brand also joined Ranveer Singh as a brand ambassador, who starred in their ad and talked about the new Vivo V3 and its affiliation with IPL. Vivo has also linked with the OOH Times to show its new smartphone on Mumbai subway media. The idea behind branding is to attract the minds of young urban people, a perfect blend of valuable and tech-savvy consumers.

Recently, Chinese smartphone brand Vivo launched the first global brand campaign to cooperate with BBDO South China (BBDO Hong Kong and Guangzhou BBDO) to spread Vivo funding for the FIFA World Cup 2018 . The campaign includes a digital video, print and content release in China, as well as global deployment in markets with Vivo's presence like Hong Kong, Singapore, Malaysia, Indonesia, and Thailand. Lan and Vietnam among others. This marketing strategy of Vivo is a new step of the company to increase brand strength in Southeast Asia market. In the Vietnamese market, Smartphone Vivo promotes advertising and communication from new product launches to Influencers, such as Tran Thanh, Minh Hang, Hoang Thuy Linh, … Besides, the brand promotes investment in Viral Video on social networks with funny, interesting and pervasive videos with the participation of popular KOLs such as BB Tran and Dieu Nhi in the content. such as Photography for bears and unexpected ending, Where to go for a long time, where are you going ?, real trend. In the Vietnamese market, Smartphone Vivo promotes advertising and communication from new product launches to Influencers, such as Tran Thanh, Minh Hang, Hoang Thuy Linh, ... Besides, the brand promotes investment in Viral Video on social networks with funny, interesting and pervasive videos with the participation of popular KOLs such as BB Tran and Dieu Nhi in the content. such as Photography for bears and unexpected ending, Where to go for a long time, where are you going ?, real trend. However, in the Vietnamese market, with the preference of products from big men who have previously joined Samsung and Apple and compete from "brother" Oppo or Huawei with more prominent strategies, Vivo's communication strategy in the Vietnamese market is still inadequate and has not brought success to the company as in the Indian market. Hopefully, in the future, Vivo will have a stronger and more accurate communication strategy to "cut down" the Vietnamese market. Conclusion Promoting marketing strategy, especially Promotion factor in Marekting mix of Vivo is extremely reasonable so that the brand can compete with a variety of other phone brands. Chinese phones are slowly taking over the smartphone market to compete with big guys like Samsung and Apple. Not only Vivo but other Chinese phone brands like Huawei,

OPPO or Xiaomi have affirmed their brands in countries around the world, including Vietnam....