Introduction to Asian Paints-10 PDF

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Manufacturing/Operations factors Asian paints have the following features in their operation factors.  Size advantage in relation to competitors.  Finesse in production planning, scheduling, matching with marketing requirements  In-house production -outsourcing -high reliability suppliers – superior quality assurance.  Four production location -spread benefits

Joint Venture: 

Asian Paints along with PPG Inc, USA, one of the largest automotive coatings manufacturers in the world has begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements of the Indian automotive coatings market.

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Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market.

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This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canadabased Protech Chemicals which is one of the top ten powder coatings companies in the world for technological know-how in the area of powder coatings.

Licensing of Product Asian Paints Ltd has put in place a new business strategy to generate additional revenues by licensing out its brands and technology. As part of a massive review of its global business, the company has taken a re-look at its operations across all its plants. As per the new business strategy, Asian Paints out-licensed the brand name and the paint manufacturing technology. The company licensed out its brand and technology to PT Abadi, a leading paint company in Indonesia also. Asian Paints also licensed its technology to Berger Paints, Pakistan.

Managing Quality Total Quality Management Continuous improvement: Asian paints are continuously bringing innovations and improvements in their company and as well in their products. To match the pace of international business they are focusing on improving their transaction system and messaging platform. They are implementing a portal platform for improved collaboration and sharing of information across all the geographies. They have deployed an in-house IT Team for adding value to the business process in terms of higher productivity, lower costs, speed, consistency, speed and standardization. Zero Defect:

Employee empowerment: Asian Paints company offer various type of reward and performance based incentives to their employees for employee empowerment. Their incentives include vacation expense, bonuses, increments on salary and employee of the month title. Quality Circle: Asian paints have also formed a quality circle in which their employees meet regularly to solve work related problems.

Benchmarking: Asian paints measure their products, services, and processes against those of organizations that are known to be leaders in one or more aspects of their operations. For comparing best industry practices and to identify performance gaps and achieve a competitive advantage Asian paints benchmark their operation against Berger Paints and Jenson & Nicholson Ltd

Just-in-time (JIT): Asian paints also have JIT in their supply chain management. The Just in Time method involves creating, storing, and keeping track of only enough orders to supply the actual demand for the company’s products....