Invention of Byju it gives idea how byjus is earning. PDF

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invention of byjus in tutoring service business and growth of the business in last few years in terms of online tutoring service...

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Invention of Byju's app brought rapid change in the field of e-learning. This learning enabled young generation of India, to learn easily, to understand concepts in a simple, better, and effective manner. Availability of mobile phones with 4G network also made this app to be a great success in the education sector. This e-learning sector may see a greater scope in future years due to availability of 5G network services. According to the founder “he wants to do something great for Indian education what the Mouse House did for entertainment” (Raveendran Founder of Byju's). The present study tries to emphasis on marketing mix of the start-up, the strategies that made the com-pany to be a great success in the market in terms of growth and market share. It also elaborates comparative study of Byju's SWOT analysis with its rivals in the market. The source of date used for this study is purely secondary data. There is a lot of scope for educationalists and research scholars to do further research on this case in differ-ent perspective's like empirical study on Byju's, financial performance, impact of Byju's app on education system and role of Byju's in shaping kids minds in India (Russell, 2018) Byju's had brought spontaneous trend in the field of e-learning in Indian Educational Sector, where one can easily understand 21st Century education sector has seen massive improvement with younger kids in the nation, they need something new, innovative, creative rather than the traditional way of class room teaching. Byju's and its rivals happened to fill the gap in education system with visualized, elearning through internet basis. In his words, Raveendran wants to do omething great for Indian education what the Mouse House did for entertainment (Founder of Byju's). Online learning industry had seen

tremendous growth since inception of 4G networks in India, the industry may see high growth within few years by 2025, may be after 5G the growth of online educational industry growth prediction may seem to be unpredictable It may be the online visualized learning port al but student has to utilize the technology i n optimum level rather in some other ways. This case is mostly to bring out the smartness of a school teacher who ha s turned to be a young entrepreneur of the nation, like VG Siddhartha of Coffee Day enterprise (Suman, et al., 2019). Let the new learning be in an effective way by the younger kids rather like addict ive. The study tries to emphasis on marketing mix of the startup, the strategies that have been followed to expand the growth and market share. It also elaborates comparative study of SWOT analysis of Byju's with its rivals in the market. Once the teacher called facilitator, instructor, guide, second parent, etc., but now in the present era we may not use all the se terms reason technology, we can be called co-learner along with the kids. There is a lot of scope for educationalists and research scholars to do sommething on this sector since we all are living in a digitalized world and to use the technology in a positive wayfor healthy manner for all the younger kids in the country....