JOMC Study Guide - Summary Media Ethics PDF

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Lynn Owens...

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05/27/2016 

Aristotle: Golden Medium Kant: THE TRUTH; strict/meritorious; Don’t look at context  Mill: Utilitarianism; Consequences; Greatest good for the greatest number of people  Ross: Weigh out your values; depending on the situation, which sounds like the best thing to do  Fidelity  Reparation  Gratitude  Justice  Beneficence  

Self Improvement Not Injuring Others

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Veracity Nurturing Communitarianism: Go beyond telling the story, provide resources and aid to your community and individuals Decision Making Cecila Bok Potter Box LEAP: Logic, Emotion, Authority, Precedent  These are all factors that contribute in decision making  Logic: problem solving  Emotion: internal feelings and intuition   

Authority: God, law, boss Precedent: what have we done in the past

DICCTE  Define the ethical problem: collect facts

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Investigate alternatives: weigh through values; consult conscience Consult your rules: are there universal rules, codes? Consult others: typically those in higher position, Veil of Ignorance

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Take action Evaluate/assess: think and justify the action you took; selfreflection

Bok’s Model: CSC  Consult your conscience o How do you feel about it?  Seek Expert Advice 

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Conduct public discussion o How will others respond

Potter Box: DIIC  Define the situation o Look at the situation in detail; consider other viewpoints as well 

Identify your values: right and wrong? o Think about the values that you stand for. These values can help us make decisions consistently

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Identify your principles: established philosophies o Moral philosophies are also reliable ways to make decisions. By following ethical philosophies you can make consistent choices

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Choose your loyalties o Where do you loyalties lie? How will your decision affect others? Your loyalties may compete, but it is your ultimate decision to find the best possible decision based on the situation

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Although the potter box has a recommended order, you may jump from one box to the other

TARES TEST  Truthful? o Is the ad truthful? Omissions are only deceptive if they distort the information. If it does not distort the story in any way, then it is not considered deceptive or wrong

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Authentic? o Do the right thing with the right attitude o Use less stereotypes and fear tactics and more informative strategies o Be sincere when advertising o Would you buy the product if you were the one advertising it?

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Respect? o Does the ad show respect for the person it is trying to persuade? o Light of Day test: would you be willing to take full, public responsibility for the content of the ad?

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Equity? o Does the ad show equity? Does the viewer need an above average capacity of knowledge in order to interpret the ad?

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Socially responsible? o Does the product benefit or harm any consumer? o Would society improve with this product?

What makes a profession? SPBSA  Specialized knowledge base o Training o Accreditation o License  

Public service over self service Broad autonomy

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Self-regulation Associations

Role of Ethics Codes  Important to have specific guidelines on what is ethical and what is not  Ethics codes evolve over time; with experience and new normalities emerging, ethics change

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Can Ethics Trump Law? INFCDA  Info is of profound importance o Information must be vital to the story and completely necessary 

No alternatives o You have exhausted all other alternatives and are left with no other options

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Full disclosure o When journalists involved take responsibility for their actions and disclose their reasons and motives behind their actions

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Commitment and time o Journalists invest a lot of their time in pursuing the story

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Deliberate decision making o Decision made has been thought through and weighed in the ethical and legal consequences

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Accept the consequences

05/27/2016 

05/27/2016 ...