KFC Company strategies PDF

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KFC Company strategies...

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Company strategies

KFC is basically one of the largest and worldwide food chain in basic terms of market share, revenue and market profit which is way ahead of the other companies like McDonalds, A&W, Burger King and other foreign and domestic brands. KFC company gives their full focus on their vision and mission to be a successful company in global market. KFC uses an integrated low cost, differentiation leadership since it can count on its brand name, original taste and recipe to be unique while at the same time compete on price using the benefits of cost savings from economics scale. KFC create their own recipe that gives different view and taste compared to other food company. For example, KFC recipes are full of herbals, more crispy, regional menu with unique tastes. Every year KFC company come with new taste products and introduces to their customers like zinger burger, chizza, nasi lemak, cendol ice cream and more. KFC has many branches all overall the world and they introduced their regional recipe foods based on the countries. For example, KFC in India have vege burgers and there are no beef provided because of their different culture and believes. Their creativity and new ideas make their customers more satisfice and company sales growth are keep growing. Furthermore, KFC provides good and friendly customer services which serve their customers in good way by giving quick and good services to their customers. For example, KFC provide drive-thru service in some of the branches to make their customers more easy and comfortable. The customers can order and purchase the foods without go inside the restaurant. Customers who rushing or busy with their situation prefer this services more. KFC business strategy is to expand their company in more places to serve their customers by giving quality and tasty foods. KFC serving their foods in low prices and gives discount packages for families and kids also one of their company strategy. So customers can get more quantity tasty foods with low prices.

Especially in festival seasons, KFC provides more discounts and new low price packages to attract their customers attention and interests. Location of KFC company is also can be their business strategy. KFC always believes in keeping its outlets in premium areas as well as in malls, busy towns and shopping complexes. KFC company can also carry out online order and home delivery services. This also one of this company’s business strategy. Customers can place their orders in online without visit the restaurant. The employees of KFC will deliver the foods quickly on time to their customers. KFC introduced this service to make their customers more convenient and can get their foods in any situations. Advertising their new products through social media, channels and broachers also one of their business strategy. Customers can get to know the KFC’s current menu and packages through this. KFC company following some strategies to get more customers and to serve their customers by providing good foods and services....