Kfc segmentation PDF

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KFC Cor Corpor por pora ation I am going to discuss four basic market segmentation of KFC Corporation working on a wide-ranging superiority platform to convey every time great superiority food and exceptional facility to consumers. Market Segmentation by KFC KFC picks the segments on the basis of, demographic, geographic psychographic and behavioral basis. Demographic Segmentation According to my research KFC splits the marketplace on demographic origin in the subsequent style: Age 6-65 Gender Equally Males and Females Family Size 1-2, 3-4, 5+ Income $150 and above Religion: Not Specific Nationality: Not Specific Reasons of this Segmentation based on ethnic individuals shows significant role, for sample in Australia KFC has segmented and advertises on ethnic group base and have announced Halal Food for the Muslim society. Geographic Segmentation I think KFC trades its services and products permitting to the geographic requirements of the consumers, international and it is assessable. For case in Australia its geographic subdivision is widespread. Density wise primarily its existence is in urban and sub urban parts there is no environment specificity.

Reason of this geographic segmentation, because KFC improves its Menu and foodstuff assistances to ensemble the local flavors and requirements

Psychographic Segmentation

KFC has divided market on the basis of psychographic variables as follows: Separation by Social Session: Intermediate class, Superior class and Inferior class Life Smartness: Indulgence and Forbearance Temperament: Extroverted, Authoritarians and Ruthless persons Reason of this segmentation is to invite to eat super superiority and recognized fried chicken foodstuffs, persons must to be fragment of a specific life segment. Behavioral Segmentation

In this characteristic KFC segmented the marketplace on the base of flavor, excellence, and worth. Succeeding are the dissimilar likely parts in this respect. KFC shares the market on the base of behavioral variables as follows: 1. Flavor conscious 2.Superiority conscious 3. Class Status

4.Grouping of worth and excellence

Reason: It acquired a strategic marketing approach to attain this positioning. KFC styles difference with challengers like MacDonald, and Subway King Burger by means of the supreme foodstuffs and evolving of a greatest brand....