Labatt Hometown Brewery PDF

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LABATT HOMETOWN BREWERY PART - A

PRCH-3018-20W Strategic Business Planning SCM

NAME: RIDHIMA BEHL STUDENT ID: 0914592

SUBMITTED TO: CLYDE WALTON DATE: 19-01-2020

INTRODUCTION: It’s been 170 years to Labatt in showing their innovation in brewing and dedication towards the communities where it works. They have progressed from a little sized brewery in London, Ontario, to become globally popular brewer by seeking new techniques to improve the consumer base with its brands. With a collection of around 60 quality beers and coast-to-coast breweries, Labatt presently employs 3,500 Canadians throughout multiple major market regions: Western, Ontario, Quebec, and the Atlantic. They are therefore proud to be part of Anheuser-Busch InBev, brewers of more than 200 brands including Budweiser, Stella Artois, Beck's and Corona Extra. HISTORY: In Canada, Labatt has deep roots that stem from its founder John Kinder. In 1847, just over a decade after coming from Ireland in London, Ontario, John revealed in a letter what his life-long calling was to be: "I have been considering this brewing affair for some time," he wrote to his wife, "and think it would suit me better than anything else..." During the year, in collaboration with Samuel Eccles, he acquired London's Simcoe Street brewery, and by 1855 had become the sole proprietor of the brewery. The brewery was later called the John Labatt's Brewery, marking the start of one of the largest and most profitable businesses in Canada. By 1878 Labatt had assigned an organization for distribution of its products in Montréal. In 1899, so many measures were taken to meet growing demand for Labatt products in the Toronto region, where a sales office and a little warehouse were subsequently commenced. VISION AND STRATEGY: Labatt works on ten principles which is on dream, people and culture which define them and tell us about their goals and missions. They mainly focus on excellent services to customers with a passion to win over them. Moreover, Labatt continues to innovate their products for their consumers to give them full satisfaction. The members of the company work collectively with respect and trust within each other to achieve their goals and missions. HIGHLIGHTS: As shown by sales data from Interbrew, the European parent company of Labatt, Labatt Breweries held a market share of 43.3 percent in Canada in 2001, making it the number two brewer in Molson, which had a market share of 45 percent, based in Montreal.

QUESTIONS: 1. Is diversity the main aspect in your company’s culture? If yes, then why? 2. What are the problems the company has to face in managing the supply chain and how do they tackle it? 3. What are the company’s future goals and what steps the company is taking in achieving it? 4. From where the company actually buying the raw materials for producing their products? 5. What changes the company has seen so far in the production due to the advancements in technology?

REFERENCES:

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(n.d.). Retrieved from http://www.labatt.com/company/

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Powell, C. (2017). The beer necessities; over its 170-year history, labatt brewing has been A trendsetter, A cultural force and A key contributor to canada'S reputation as; A nation of beer lovers. Strategy, Retrieved from http://ezpxy.fanshawec.ca:80/login? url=https://search.proquest.com/docview/1902715660?accountid=39340

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Holloway, A. (2003, Jul). John labatt. Canadian Business, 76, 83. Retrieved from http://ezpxy.fanshawec.ca:80/login?url=https://search.proquest.com/docview/221371365? accountid=39340

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Labatt Brewing Company. (2020, January 12). Retrieved from https://en.wikipedia.org/wiki/Labatt_Brewing_Company\...