Lecture notes- Audience, Tone, Purpose Notes PDF

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Audience, Tone, Purpose Notes Purposes of writing? -inform -persuade -analyze -express -entertain What are the characteristics of good informative writing? -clear and easy to follow -concise -well-organized -purpose-driven What are the characteristics of persuasive writing? -seeks to hook reader -tries to convince audience to accept writer’s point of view -concludes with call to action, recommendations, etc. What are the characteristics of analytical writing? -breaks a topic down into its component parts -looks for the patterns between parts and between the parts and the whole -draws conclusions/findings from these relationships What is the difference between a reader-centred text and a writer-centred text?  Reader-centred writing focuses on reader and reader’s needs, rather than the writer’s. o Attempts to understand perspective of reader o Establishes a common ground with reader o Identifies benefits for reader o May appeal to values, beliefs, or emotions of reader o Understands the reader’s comfort zone—vocabulary; degree of formality, complexity of o Information and of sentence structure Receiver (audience) Analyzing your receiver before writing your message is key to delivering reader-focused texts What are the different factors that define a particular audience? The Different Factors: -age

-socio-economic level -education -rank/position -level of knowledge

Position/Rank: -colleague -subordinate -superior

Level of knowledge: -layperson -expert -executive -user -mixed Level of knowledge: -layperson

-expert -executive -user -mixed Level of knowledge: -layperson -expert -executive -user -mixed Level of knowledge: -layperson -expert -executive

-user -mixed Level of knowledge: -layperson -expert -executive -user -mixed Level of knowledge: -layperson -expert -executive -user -mixed

Level of knowledge: -layperson -expert -executive -user -mixed Tone Denotes the writer’s unspoken or implicit attitude towards her material and reader.

Why is tone so important? -creates different levels of formality and informality -sets different moods, eg. positive, negative, hopeful, demoralized -allows writer to manage reader’s expectations and response

Why is tone so important? -creates different levels of formality and informality -sets different moods, eg. positive, negative, hopeful, demoralized -allows writer to manage reader’s expectations and response What are some of the factors that convey tone? -word choice and diction -choice of medium -choice of salutation and close -imagery and descriptive language...