Mac Phie Notes - summary of reading required for discussion PDF

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Ma c Ph i e&Co mp a n y :Th eGr o wt hI mpe r a t i v e Ma c Ph i e&Co mp a n y :s o l ep r a c t i t i o ne r , f o u n de di n2 0 0 4i nTo r o n t o - Offe r e dc o n s u l t i n gs e r v i c e si n–“ t h eMa c Ph i ewa y ” o St r a t e g yd e v e l o pme nt o Ma r k e t i n g&c o mmu n i c a t i on s o Re p ut a t i o nma na g e me n t o Br a n d i n g - Go a l :2 0c o n s u l t a n t sb y2 0 2 0 - St r u g g l e dwg r o wt h o Wa nt e dt okn o wh o wt os c a l et h eb u s i n e s sb yc o ns i d e r i n gf a c t s  Re v e n u eg e ne r a t i o nt os u p p or tal a r g e rmo de l  En s u r i n gc o n s i s t e n tp r o fitma r gi n s  Ap p r o p r i a t ec l i e n tmi x  Se r v i c e so ffe r e d  Te a c h a b l eme t h o d o l o g i e s&c o n s u l t i n gp r o c e s s e s  Mo s te ffe c t i v eo r g a n i z a t i on a ls t r u c t u r e&h u ma nr e s o u r c e s  Ge o gr a p h i cl o c a t i o ns  Awa r e ne s sb u i l d i n ge ffo r t s n r e a l i s t i c-mi c h e - Wa nt e dt ob et heMc Ki n s e yofma r k e t i n gu Co n s u l t i n gI n d u s t r y - Co n s u l t i n gs e r v i c e sr e l a t e dt o o Ma n a g e me n t o St r a t e g i cp l a n n i n g o Co mmu n i c a t i o ns o Ma r k e tr e s e a r c h - Vo l a t i l i t yo fc o n s u l t i n gs e c t or–b a l a n c ed o i n gwor kwg u a r a n t e e dr e v e n u ev ss t a y i n gt r u et ofir m - Ma na g e me ntc o ns ul t i ngde fine da s :e s t a bl i s hme nt spr i ma r i l ye ng a g e di npr o v i di nga dv i c e& a s s i s t anc et oo t he ro r g a ni z a t i o nso n mana g e me nti s s ue ss uc ha ss t r a t e g i c& o r g a ni z a t i o na lpl a nni ng ;financ i a lpl a nni nga ndbudg e t i ng ;ma r k e t i ngo b j e c t i v e sa ndpo l i c i e s ;HR po l i c i e s , pr ac t i c e s& pl anni ng;& pr o duc t i ons c he dul i ng& c o nt r o lpl a nni ng St a t s - Ca n a d i a nma r k e t i n gc o n s u l t i n gi n du s t r y o r e v e n ue so fCA$ 8b i l l i o n o e mp l o y i n g6 5 , 9 7 0p e o p l ei n4 4 , 2 71b u s i ne s s e s o s uffe r e d2 0 0 8fin a n c i a lc r i s i s–c r e a t e ds t a g n a n td e ma n d o 2 0 0 9–2 0 1 4 0 . 9 %a n n u a lg r o wt h o 8 7 . 4 % mi c r ofir ms( 1 4e mp l o y e e s ) o 1 2 . 5 %s ma l lfir ms( 59 9e mp l o y e e s ) o Ma r k e tl e a d e r swe r ec ompa ni e swn a t i o na l &i n t e r n a t i o n a ls c o p e  Ac c e n t u r e  De l o i t t e  Mc Ki n s e y o Ge o gr a p h i c a ll oc a t i o n s  Ont a r i o–44 . 3 %  Qu e b e c–1 8 . 8 %  Al be r t a–15 . 7 %  Br i t i s hCo l ombi a–1 5 . 3 % St r a t e g i cPl a n ni n ga n dCo mmun i c a t i o n sPl a n n i n g - Bo u n da r i e sofs t r a t e g y&c o mmu ni c a t i on si n du s t r i e si nCa n a d awe r en o tfix e d - La c ko fi n d us t r ys p e c i fic i t yma d ei tc h a l l e n g i n gt od e t e r mi n ec o r ec o mp e t i t o r sb cfir msc o mp e t e do nmu l t i p l ee l e me n t s Ma r k e tRe s e a r c h - Ma r k e tr e s e a r c hi n d us t r ya c c o u n t e df o r$ 0 . 7 5b i l l i o na n n u a l l y - Ma c Ph i ewa sme mbe ro fMa r k e tRe s e a r c h&I n t e l l i g e n c eAs s o c i a t i o nofCa n a da o Bo u n db yc o d eofc o nd u c t&b e s tp r a c t i c e sg u i d e l i n e s Co mp e t i t i v eLa n d s c a p e - Co mp e t i t o rfir ms o La r g efir mswh oha dn a t i o n a lori n t e r n a t i o n a ls c o p e&b r o a ds p e c t r u mo fs e r v i c e s o I n d u s t r y f o c u s e dp r o v i d e r s o I n d i v i d ua l swi n d u s t r y , a g e n c y , o rg o v t . e xp e r t i s ewor k i n ga ss o l ep r o p r i e t o r s / l o os e l ywo t he r s - Hu g hwa n t e dfir mt ob emo r ef o c u s e dt od e fin ec ompe t i t i v ep o s i t i o ni n g o Fo c uso nb o u t i q u ec o n s ul t a n c ys p e c i a l i z i n gi na r t i c u l a t i n go r g a n i z a t i o n s ’i d e n t i t i e s&h e l p i n gs h a p ef ut ur ed i r e c t i o n Ma c Ph i e&Co mp a n y - Hu g hs a wg a pi nma r k e t i n g&c o mmu n i c a t i o nsfie l dt op r o v i deh i g h e n ds o p h i s t i c a t e ds t r a t e g i cc o u n s e l - Fo c uso n4t y p e so fe n g a g e me n t o Qu a l i t a t i v e o Re s e a r c hwo r k o Sp e e c hwr i t i n g&d e v e l o p i n gc o mmu n i c a t i on sc o n t e n t o Pl a n ni n gc o mmu n i c a t i on s o Pr o v i s i o n so fs t r a t e g i cc o u ns e l s t - 1 y rg r os sr e v e n u e s-$ 3 8 2 , 0 00 o Gr e wt o5e mp l o y e e sb u tr e d u c e dt o1du et o2 00 8r e c e s s i on

- “ c ompa n ys t r u g g l e dt og e t pa s ta d o l e s c e n c ep h a s e ” Or g a n i z a t i o n a lSt r u c t u r e - 2 0 0 4–St a r t e da sv i r t u a lo r g a n i z a t i o n - 2 0 1 5–4e mp l o y e e s , i n c l u di n gHu g h , 2a s s o c i a t e s , 1a na l y s t - Fl a to r g a ni z a t i on - Hu g hwa sc l i e n t f a c i n gl e a fo np r o j e c t s - Co mp a n yl a c k e dl e a d e r s h i pt or e p l i c a t eoffic e si nd i ffe r e n tma r k e t s - Pa r t ne rP e t e rNe l s o nl e f ts h o r t l ya f t e rj o i n i n gt h et e a md u et ol a c ko fs h a r e dv i s i on Huma nRe s ou r c e s - Emp l o y e e sd i dno ts t a yl on g o So mewe r en o tag o odfit o So mel o o k e dt ob u i l dr e s u me sb e f o r emo v i n gt ob i g g e rfir ms - Co mp e n s a t i o nwa si n f o r ma l o Noc l e a rg r o wt hp l a n s o Ra i s e /pr omo t i o nsa wa r d e da th u g h sdi s c r e t i o n o Ana l y s t s  $ 5 0 , 0 00 o As s oc i a t e s  $ 7 0 , 0 00–8 0 , 0 0 0 o Pr i n c i p a l s  $ 1 5 0, 0 0 0p l u sb o n u s o He a l t hp l a n sa n d3wksp a i dv a c a t i o nb u tn op e n s i o np l a n - Us e dt i met r a c ki n gs of t wa r ef o rHu g ht oc h e c kwhe t h e rp r o j e c t swe r eo nb u d g e t Co r p o r a t eGo v e r na nc e - Pr i v a t e l yh e l db u s i ne s swo wn e r s h i pr e t a i n e db yHu g h&me mb e r so fh i sf a mi l y Th eMa c Ph i eWa y : Pl a n , Le a r n , Th i n k, T a l k, &Ce l e b r a t e - Pl a n o Sa tdo wnwc l i e n tt od i s c u s smo r ed e t a i lb o t hob j e c t i v e soft hep r o j e c t &p r o c e s st ob eus e d - Le a r n o Ga t h e r e di nf oo nc l i e n tt og a i nb r o a d e ru n d e r s t a n di n g - Thi nk o Th i n ka sat e a mt ofin db e s ts o l u t i o n( s ) - Ta l k o Wr i t t e nr e p o r tc us t omi z e dt ot h en e e d sofe a c hs pe c i ficc l i e n t - Ce l e br a t e o Gob a c kt oc l i e n ta f t e re n do fpr o j e c t t oma i n t a i nr e l a t i o n s h i pf o rf u t u r eb u s i ne s s Ho wt ogr o w:Mi s c h et h o u g h t s - Me r g e r–c a nc a u s ep o t e n t i a lp r o b l e ms - Ne t wor ko fs ma l lfir msws ma l lpr a c t i t i o n e r s o J oi n tv e nt u r efir m o Sp r e a dr i s ka n dc os ta n dc r e a t ec r i t i c a lma s s o Ev e n t u a l l yr e a c ht os u s t a i na bl ec a s hflo wst og i v ey o us t a bi l i t yt oma k ec h a n g e si nc o mp a n y...