Making Connections #3 PDF

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What are the two hypothesis in this experiment? -The table with 6 jams will sell more jams then the table with 24 jars. -The table with 24 jams will sell more jams then the table with 6 jars.

What are the independent variables? The independent variable is the amount of jams put out on table.

What are the dependent variables? The dependent variable is how many customers stopped to taste the jam.

Methods of study: This study was conducted in a small grocery story. Customers were invited to come and try the jam in hopes to have customers buy the jam with a coupon. With the most popular flavors not included (jam & raspberry), there were different amount of jams put out on the table at different times. At one time, 24 jams were put out on the table. At another time, 6 jams. Jam was not sold here, the customer would have to get it from the shelf by themselves. This studies goal was to measure two things. What amount of jam would make customers stop? Then second, what amount of jam would produce the most sales? The results showed that of the customers that stopped at the jam with 24 jar, 3% used the coupon. The customers that stopped at the jam with six jars, 30% used the coupons to buy jam the next week.

Why would people buy fewer products when they were given more choices? The paradox of choice is the perfect explanation for this. This pretty much entails that a big number of options seem to shut people down. This reminds me when we were learning about memory and brain function. For example, when trying to learn a long line of numbers it isn’t possible for the human brain to remember it just alone. You have to use a mechanism to remember the numbers. For instance, chunking which would put the numbers in groups. This relates to this experiment because the customers were presented with so many options they didn’t even know where to start. For me, when I am presented with a lot of options I find it kind of a hassle. There are too many possibilities. A couple of options is easier to handle because you can process each option with the pros and cons. I think this results in the customers to buy fewer products when given more choices. They can’t process all the options, since there are too many, so they just resort to a couple products that look interesting or are closest to them. More choices results in less purchases as if there are less options then they will most likely buy more because their list is very limited....