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Marketing Mix...

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Place: Channels, coverage, assortments, locations, inventory, transportation, logistics How does my service relate with the distribution strategies? Value delivery network Wholesaler to Customer What type of channel are we, drop shipper? How long is our channel length? Channel partners 4 service terms Intermediary between producer and seller Psckaginf and stuff Liability of getting product Between us and customer In our marketing system and then in their maeketing system Distribution channels, such as grocery stores such as IGA, Metro and local pharmacies.

The customer-centric view of marketing focuses on delivering value to customers. The greatest value Uber Goods has is the ability to deliver essentials directly to the customer. Our service acts as a drop shipper, never adjusting the product but rather arrange and deliver it. Being the middleman between retailers and customers, Uber Goods allows companies to focus on selling their product, while we take care of the logistics. When transporting the goods from the seller to the buyer, product liability will be taken into consideration. Being the delivery service, we will ensure that all products are delivered the same way in which they are prepared in store. There will be less concerns over inventory because retailers will no longer need to wait for customers to travel to their stores to purchase goods, but rather have the Uber driver pick it up. Our service provides a direct connection between ourselves and the customer, therefore we use a direct vertical marketing system. When placed in the traditional marketing system, Uber Goods is between both retailer and customer. We will begin services in Montreal, Quebec. Once established we will expand our service to the other provinces, and eventually throughout the rest of North America. Eventually the goal would be to deliver essentials to every individuals doorstep....