MENGELOLA KOMUNIKASI MASSA: IKLAN, PROMOSI PENJUALAN, ACARA DAN PENGALAMAN, SERTA HUBUNGAN MASYARAKAT DOCX

Title	MENGELOLA KOMUNIKASI MASSA: IKLAN, PROMOSI PENJUALAN, ACARA DAN PENGALAMAN, SERTA HUBUNGAN MASYARAKAT
Author	Ahmad Bustomi
Pages	17
File Size	43.5 KB
File Type	DOCX
Total Downloads	506
Total Views	752

Summary

DAFTAR ISI DAFTAR ISI.................................................................................................................. 1 BAB I........................................................................................................................... 2 PENDAHULUAN.......................

Description

DAFTAR ISI DAFTAR ISI...................................................................................................................................................1 BAB I............................................................................................................................................................2 PENDAHULUAN............................................................................................................................................2 1.1 Latar Belakang...................................................................................................................................2 1.2 Rumusan Masalah..............................................................................................................................2 BAB II...........................................................................................................................................................3 PEMBAHASAN..............................................................................................................................................3 MENGELOLA KOMUNIKASI MASSA..............................................................................................................3 2.1 Mengembangkan dan Mengelola Program Iklan...............................................................................3 2.1.1 Menentukan Tujuan....................................................................................................................3 2.1.3 Mengembangkan Kampanye Iklan..............................................................................................4 2.1.4 Memutuskan Media dan Mengukur efektiitas..........................................................................5 2.2 Promosi Penjualan...........................................................................................................................11 2.2.1 Tujuan Promosi Penjualan........................................................................................................12 2.2.2 Keputusan Utama menseponsori eien.....................................................................................12 2.3 Eien dan Pengalaman......................................................................................................................14 2.3.1 Tujuan Menseponsori Acara.....................................................................................................14 2.4 Public Relaton Hubungan Masyarakat)..........................................................................................14 2.4.1 Fungsi Utama Public Relaton Hubungan Masyarakat)............................................................15 2.4.2 Media Utama Public Relaton Hubungan Masyarakat)............................................................15 BAB III........................................................................................................................................................16 PENUTUP...................................................................................................................................................16 3.1 Kesmipulan......................................................................................................................................16 3.2 Saran................................................................................................................................................16 DAFTAR PUSTAKA......................................................................................................................................17 1...