MFP Exercise 3 - Using media flight plan to get results PDF

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Using media flight plan to get results...

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Coby Schmutter MFP Exercise 3

2/20/21

1. Net Tv- Prime 50 GRPs 100 GRPs

Reach 31.5 45.3

Avg FR 1.6 2.2

A. 31.5 X 1.6 =50.4 45.3 X 2.2 =99.44 B. No, reach is the percentage of people who watched the program whereas GRP measures the total (duplicated) number of those who were given the opportunity to see the advertisements. C. Doubling the GRPs did not double the reach as they do not have a linear relationship. 2. 100 GRPs Net Tv Prime Net Radio Morning Drive

Reach 45.5 33

Avg Fr 2.2 3

A. Many people have a set time when they listen to or watch a radio/tv program based on that “channels” program schedule. Reach and frequency have a relationship where if one goes up, the other goes down. However, it is fair to say that the Radio media vehicle will produce less reach but have a higher frequency than TV. B. 100/28=3.6 100/54=1.9 3. Net TV Prime Adults 18-24 Adults 55+

Reach at 100 GRPs 32 46.8...