MFP Exercise 2 - Using media flight plan to get results PDF

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Using media flight plan to get results...

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Coby Schmutter Prof. Berger Media Flight Plan Exercise 2 1.

2. Kids 6 to 14: 300/85=3.5 Mothers 240/78=3.1 3. 80 X 6= 480 GRP Minimum Requirement 4. No. The 6 impressions are to be taken as the average. Due to the media duplication, it is possible that some will see more, and some will see less. 5. 8 6. Car & Driver: 4/8 X 100 = 50 GQ: 3/8 X 100=37.5 Bicycling 3/8 X 100=37.5 7. Total GRPS: 50+37.5+37.5 =125 GRPs 8. Car & Driver: 4 Gross Impressions GQ: 3 Gross Impressions Bicycling: 3 Gross Impressions Total: 10 Gross impressions 9. 6/8 X 100 =75 Reach Target members with opp to see Target universe 10. 125/75= 1.7

X 100...