Mgmtg chapter 10 Quiz Vocab Flashcards PDF

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MKTG Ch 10 Quiz: Vocab Terms in this set (36)

product

business product (industrial product)

consumer product convenience product

shopping product

everything, both favorable and unfavorable, that a person receives in an exchange

a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers

a product bought to satisfy an individual's personal wants or needs a relatively inexpensive item that merits little shopping effort

a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores

specialty product

unsought product

product item

a particular item for whic very reluctant to accept

a product unknown to th buyer does not actively seek

a specific version of a product that can be designated as a distinct offering among an organization's products

product line

a group of closely related product items

product mix

all products that an organization sells

product mix width

the number of product lines an organization offers

product line depth

the number of product items in a product line

the

product modification

planned obsolescence

changing one or more of a product's characteristics

the practice of modifying products so those that have already been sold become obsolete before they actually need replacement

adding additional products to an existing product line in order to compete product line extension

more broadly in the industry

MKTG Ch 10 Quiz: Vocab brand

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a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products

brand name

that part of a brand that can be spoken, including letters, words, and numbers

brand mark

the elements of a brand that cannot be spoken

brand equity

the value of a company or brand name

a brand that obtains at least a one-third of its earnings from outside its global brand

home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data

brand loyalty

manufacturer's brand

consistent preference for one brand over all others

the brand name of a manufacturer

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private brand

captive brand

individual branding

family branding

co-branding

trademark

service mark

generic product name

persuasive labeling

informational labeling

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a brand name owned by a wholesaler or a retailer a brand manufactured by a third party for an exclusive retailer, without evidence of that retailer's affiliation

using different brand names for different products

marketing several different products under the same brand name

placing two or more brand names on a product or its package

the exclusive right to use a brand or part of a brand

a trademark for a service

identifies a product by class or type and cannot be trademarked

a type of package labeling that focuses on a promotional theme or logo, and consumer information is secondary

a type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase

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universal product codes (UPCs)

warranty

express warranty MKTG Ch 10 Quiz: Vocab implied warranty

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a series of thick and thin vertical lines (bar codes) readable by computerized optical scanners that represent numbers used to track products a confirmation of the quality or performance of a good or service

a written guarantee

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an unwritten guarantee that the good or service is fit for the purpose for which it was sold...