Mgt204 Case Study Korean Coffee DOCX

Title	Mgt204 Case Study Korean Coffee
Author	Marjorie Lim
Pages	4
File Size	20.9 KB
File Type	DOCX
Total Downloads	178
Total Views	297

Summary

Description

I. Statement of the Problem What marketing approach should Kim and Andres use in opening a coffee business? II. Objectives a.) To be able to decide what kind of marketing approach should Kim and Andes apply. b.) To establish a creative coffee shop that will attract the Korean Market. c.) To trace the advantages of having the best possible mode of business. d.) To be able to sustain their new business. III. SWOT Strengths Weaknesses Opportunities Threats -Andes have an experience in entrepreneurship. -can cover start-up funding for opening the business -Kim has an inside knowledge of the Korean market and facts about business management. -University connections -No experience in Food and Beverages industry. -Lack of market research -Increase in purchasing power because of partnership -Coffee market is still Growing -Confucian Values -Competitors -Late entry in business -Crowded Market -Competitive Pricing IV. Alternative Course of Action a.) Franchising - In franchising there is immediate brand recognition, opportunities are rapidly expanding through this mode of business. Franchising permits your company to grow with capital invested by individual franchise owners....