Milanamos Video PDF

Title Milanamos Video
Author Maeva Fau
Course Strategy
Institution SKEMA Business School
Pages 1
File Size 41.9 KB
File Type PDF
Total Downloads 67
Total Views 152

Summary

Milanamos Video...


Description

MILANAMOS VIDEO Milanamos = The B2B Platform for Door2door travel. 1st software to identify the market : data analystic market : 26 customers In the future, they want to target other markets : China, Middle East But challenge in China : airlines data are controlled by the military force. Before opening a new market, evaluate the demand, the traffic and the revenue. Analysze the existing traffic. How to capture future demand ? Growth challenges : To have mega metropolis as target Milanamos : Combination of data analytics, schedule optimization, revenue yield management and price management. B2B approach Collect mobile data  build itinerary The next travel evolution is multimodal Challenge : moving from airline to mobility ! Key differentiators : -use data science to invente more and more datas -technology : noSQL technology -visual -storytelling -multimodal -location based : new type of model In the future : Milanamos will be probably be part of a bigger group Business model : how to capture value in this multimodal value ? 2 steps to capture value : -bus company connected to airline  more value for passengers, more revenues. for local airlines : attract new customers, new passengers -experience value for customers, Target : 20% market share : turnover : 3 million euros : 100 customers Change the pricing model to become « all inclusive » Growth options : -multimodal : long distance market is the target. -international expansion :...


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