Title | Milanamos Video |
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Author | Maeva Fau |
Course | Strategy |
Institution | SKEMA Business School |
Pages | 1 |
File Size | 41.9 KB |
File Type | |
Total Downloads | 67 |
Total Views | 152 |
Milanamos Video...
MILANAMOS VIDEO Milanamos = The B2B Platform for Door2door travel. 1st software to identify the market : data analystic market : 26 customers In the future, they want to target other markets : China, Middle East But challenge in China : airlines data are controlled by the military force. Before opening a new market, evaluate the demand, the traffic and the revenue. Analysze the existing traffic. How to capture future demand ? Growth challenges : To have mega metropolis as target Milanamos : Combination of data analytics, schedule optimization, revenue yield management and price management. B2B approach Collect mobile data build itinerary The next travel evolution is multimodal Challenge : moving from airline to mobility ! Key differentiators : -use data science to invente more and more datas -technology : noSQL technology -visual -storytelling -multimodal -location based : new type of model In the future : Milanamos will be probably be part of a bigger group Business model : how to capture value in this multimodal value ? 2 steps to capture value : -bus company connected to airline more value for passengers, more revenues. for local airlines : attract new customers, new passengers -experience value for customers, Target : 20% market share : turnover : 3 million euros : 100 customers Change the pricing model to become « all inclusive » Growth options : -multimodal : long distance market is the target. -international expansion :...